MKTG 522 Dreams Come True/tutorialrank.com - PowerPoint PPT Presentation

About This Presentation
Title:

MKTG 522 Dreams Come True/tutorialrank.com

Description:

For more course tutorials visit www.tutorialrank.com Name the six steps in the marketing research process as discussed in the Kotler text. Why is it important to include all of these steps in the research process? Why is the first step the most important? – PowerPoint PPT presentation

Number of Views:9
Slides: 13
Provided by: tonystark67

less

Transcript and Presenter's Notes

Title: MKTG 522 Dreams Come True/tutorialrank.com


1
MKTG 522 Dreams Come True-tutorialrank.com
For More Tutorials
www.tutorialrank.com
2
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 1 DQ 1 (Market Research)
  • MKTG 522 Week 1 DQ 2 (Strategic Marketing
    Planning)
  • Name the six steps in the marketing research
    process as discussed in the Kotler text.
  •  
  • Why is it important to include all of these steps
    in the research process?
  •  
  • Why is it important for a company to have a well
    written mission statement?
  •  
  • What key points do you think need to be included
    in the mission statement?

3
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 1-7 All DQs
  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
  • MKTG 522 Week 1 DQ 1 (Market Research)
  • MKTG 522 Week 1 DQ 2 (Strategic Marketing
    Planning)
  • MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
  • What are some of the factors that influence
    consumers buying behavior?
  • Have the purchasing habits of your parents and/or
    grandparents influenced your buying behavior?

4
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 2 DQ 2 (Target Market Selection)
  • MKTG 522 Week 3 Assignment Create the Value (2
    Papers)
  • What are some of the challenges faced by
    marketers as they attempt to define their target
    markets?
  • How necessary is it to fine-tune your Marketing
    Plan so that your target market is clearly
    defined and measurable?
  • Week 3 Assignment
  •  Create the Value Market Segmentation Analysis
    and a Value Proposition

5
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 3 DQ 1 (Branding)
  • MKTG 522 Week 3 DQ 2 (Competitive Strategies)
  • Procter Procter Gamble (PG) perhaps
    epitomizes the ability to create highly
    successful brands and marketing efforts. Read the
    Breakthrough Marketing case study about Procter
    Gamble on page 269 in chapter 9 of your e-text.
  • As part of the Marketing Mix, PRICE, P, is
    important to the marketer. Yet when we look at
    price, it is more than just a dollar figure.

6
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 4 DQ 1 (Pricing Strategies)
  • MKTG 522 Week 4 DQ 2 (Marketing of Services)
  • As part of the Marketing Mix, PRICE, P, is
    important to the marketer. Yet when we look at
    price, it is more than just a dollar figure. What
    does price represent to the consumer? What does
    price represent to the marketer?
  • How is the marketing of services different than
    the marketing of a product? What are the
    challenges of marketing a service? How is
    marketing shoes different from marketing shoe
    repair?

7
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 5 Deliver the Value IKEA Case Study
    (3 PPT)
  • MKTG 522 Week 5 DQ 1 (Channels of Distribution)
  • Week 5 Assignment
  •  Your assignment this week is to review the IKEA
    Case Study below. While reviewing it, consider it
    as background information for your upcoming
    presentation to the IKEA Senior Management Team.
    More details on your upcoming PowerPoint
    presentation to the management team are provided
    at the end of the case study guidelines.
  • As part of the Marketing Mix, Place, or Channels
    of Distribution, is important to understand. What
    is the difference between Direct channels of
    distribution and Indirect channels of
    distribution?

8
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and
    Logistics)
  • MKTG 522 Week 6 Assignment Communicate the Value
    (2 Papers)
  • Describe Market Logistics. What are some of the
    steps necessary for market logistics planning?
    Please provide an example.
  • Week 6
  •  
  • Assignment Communicate the Value
  •  
  • Communicate the Value Integrated Marketing
    Communications Brief
  •  

9
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 6 DQ 1 (Marketing Communications)
  • MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
  • Describe Integrated Marketing Communications
    (IMC). Why is it so important in the 21st century
    for marketers to embrace this? What are some of
    the concerns of the marketer when it comes to
    creating an IMC approach via the promotional mix
    components of advertising, public relations,
    sales promotion, direct marketing, and personal
    selling?
  • Select an advertisement to which you have
    recently been exposed. It can be in any paid
    communications medium, such as TV, radio,
    newspaper, or magazine. The ad that you select
    should be one to which others in the class can
    easily relate, such as Verizon's "Can you hear me
    now?" ads or the Aflac ad (with the white duck
    that squawks "AFFFFLAAAAAAAC!")

10
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 7 Course Project Marketing Plan (5
    Projects)
  • MKTG 522 Week 7 DQ 1 (International Markets)
  • The Course Project will involve you in developing
    an integrated marketing communications (IMC) plan
    for a brand of your choice.
  • Kellogg Company (you know them as Kellogg's,
    makers of Rice Krispies, Corn Flakes, and a
    variety of other cold cereal products) celebrated
    its 100th anniversary a few years ago in 2006. As
    with many companies, it has attempted to expand
    internationally.

11
MKTG 522 Dreams Come True-tutorialrank.com
  • MKTG 522 Week 7 DQ 2 (Ethics and Social
    Responsibility)
  • Customer complaints about Toyota cars suddenly
    accelerating were initially downplayed by Toyota
    Motor Sales in December 2009, which initially
    stated that it was caused by the driver's side
    carpeting getting in the way of the pedal.
  • Toyota's announcements at the beginning of 2010,
    however, suggested that the real culprit was a
    defective gas pedal.
  • This resulted in many calls for an investigation,
    as the initial claim about the carpeting was seen
    as apparent camouflage for a more serious
    situation, one that is alleged to have resulted
    in hundreds of Toyota cars suddenly accelerating
    and unable to stop, as well as several passengers
    dying in accidents.

12
MKTG 522 Dreams Come True-tutorialrank.com
For More Tutorials
www.tutorialrank.com
Write a Comment
User Comments (0)
About PowerShow.com