Gender Specificity ; Rethinking how to target gender in FMCG markets TrendSights Analysis 2016 Report

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TrendSights Analysis Gender Specificity
Rethinking how to target gender in FMCG markets


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TrendSights Analysis Gender Specificity
Rethinking how to target gender in FMCG markets

• "TrendSights Analysis Gender Specificity"
  explores how and why targeting genders can prove
  a profitable strategy.
• As society grows to become increasingly
  individualistic, consumers are actively seeking
  out products that meet their specific gender
  needs, be those physiological or cultural.
  Naturally, this trend is prominent in personal
  care however, as unnecessarily gendered products
  and controversial pricing headlines have hit the
  media, the trend's prominence is quickly
  expanding across food, beverages, and other
  categories.
• View Complete Report _at_ http//www.rnrmarketresearc
  h.com/trendsights-analysis-gender-specificity-reth
  inking-how-to-target-gender-in-fmcg-markets-market
  -report.html.

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TrendSights Analysis Gender Specificity
Rethinking how to target gender in FMCG markets

• Key Findings in Report TrendSights Analysis
  Gender Specificity Rethinking how to target
  gender in FMCG markets
• Consumers are most likely to seek gender-specific
  products in the dairy category among all of the
  food categories.
• Increased blurring of gender roles is making it
  more difficult for brands to successfully target
  the trend.
• Using growing knowledge of nutritional needs
  aligned to each gender means targeting
  physiological needs becomes easier and more
  specific.
• Request Sample Copy of this Report _at_
  http//www.rnrmarketresearch.com/contacts/request-
  sample?rname696476

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TrendSights Analysis Gender Specificity
Rethinking how to target gender in FMCG markets

• Your key questions answered
• How relevant is Gender Specificity to my
  market?What does Gender Specificity mean to my
  category?Which consumers are most concerned
  about Gender Specificity?How can I capture the
  interest of gender-focused consumers on
  overcrowded shelves?
• Buy a copy of report _at_ http//www.rnrmarketresearc
  h.com/contacts/purchase?rname696476

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TrendSights Analysis Gender Specificity
Rethinking how to target gender in FMCG markets

• Reasons To Buy
• Understand which audiences are most affected by
  the Gender Specificity trend.Compare the
  presence of this trend in each industry across
  the FMCG space, and learn what the key
  opportunities are.See the actions that major
  brands are taking to get ahead of the greater
  interest in gender-specific targeting.
• Inquire for Discount _at_ http//www.rnrmarketresearc
  h.com/contacts/discount?rname696476.

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