Google Update The Big Upcoming Changes About Mobile Pop-Ups after January 10, 2017

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Google Update The Big Upcoming Changes About
Mobile Pop-Ups after January 10, 2017
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In august this year, Google announced an update
about the modifications to their algorithms for
indexing and crawling websites. They announced
that they have two forthcoming changes with
respect to mobile search results that will
surely make it easier for users to find the right
content easily and quickly regardless of the
devices used to search using Google Search.
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A set of changes to the algorithms were in the
making, and many developers have been waiting for
them for a while. It goes to show that search
engines are becoming smarter and are moving
towards evaluating content based on their
presentation, instead of depending entirely on
text-crawling bots to index content. In other
words, search engine crawlers have taken another
step towards providing richer more relevant
results for the search carried out.
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In order to keep search results from getting
overbearing or cluttered, website owners could
retain the mobile-friendly criteria as a ranking
signal, but remove the label. There will be no
changes in the ways that Google displays the
mobile usability report they provided in the
Search Console, or how mobile-friendly tests
would continue to help webmasters go about the
evaluation of the effects of mobile-friendly
signals on their pages.
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Pages with intrusive interstitials offer poor
user experiences and are unfavourable in
comparison to other pages on which the content is
available for immediate access. This is
especially problematic in case of mobile devices
with smaller screens. Post January 10, 2017, in
order to enrich mobile search experiences even
further, the after pages that have content that
is difficult to access by users (and give off
unreliable mobile search experiences), may not
attain high rankings.
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• Still wondering how content is made less
  accessible to users? Here are some techniques
  that do not work in favour of readers.
• Including a popup that hides the main content,
  either while users are still going through the
  page or immediately after they navigate to the
  page from search results
• Showing a standalone interstitial, that has to be
  dismissed by users so that the main content may
  be accessed
• Usage of a layout wherein the above-the-fold
  section of the page is similar in looks to a
  standalone interstitial and the original content
  is laid out beneath the fold

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Interstitials That Make The Published Content
Difficult To Access By Users
Example of an intrusive popup display
Intrusive standalone interstitial on the display
screen
Intrusive standalone interstitial display
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• On the other hand, if used in a responsible
  manner, these techniques could coexist with the
  newly introduced signal. Here are a few examples
• Interstitials for age verification, cookie usage,
  or those that are in response to other legal
  obligations
• The login messages on websites wherein the
  content is not indexed publicly. For instance,
  unendurable content that is present behind any
  pay wall, or private content like emails are not
  affected.

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• Easily dismissible banners and those that use up
  a fair amount of screen space also fall in this
  category. Safari and Chrome offer app install
  banners that occupy a reasonable amount of
  available screen space but are not too intrusive

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Examples Of Interstitials That Are Not Likely To
Be Affected By The Newly Introduced Signal, On
January 10, 2017.
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Developers had earlier explored a signal that
inducted a search for interstitials and that
urged users to install specific mobile apps. Over
time, and with more development efforts coming
into the fray, Google felt the need to broaden
their focus towards interstitials in a more
generalized way.
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Do remember that this new signal happens to be
just one of the numerous signals that are in use
for ranking purposes. One of the strongest
signals is the intent with which the search query
is commissioned so, a specific page will
continue to rank high in case it boasts of
relevant, meaningful and read-worthy
content. Google welcome to send your queries and
feedback _at_ webmaster forums.
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