Tips to Help You Choose a Health Care Biotech PR Agency

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Tips to Help You Choose a Health Care / Biotech
PR Agency
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Finding the right PR agency can be overwhelming.
Ask these 10 questions to help you evaluate your
options and find the right fit for your business.
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1. Do principals and account staff have a practical
   knowledge of medical terminology and jargon? 
2. Does your agency know the Ingle finger Rule and
   read the health care trades such as Modern
   Healthcare, JAMA, Western Journal of Medicine,
   Hospitals etc.?
3. Strong media relationships is the company
   familiar with main health and science reporters
   regionally and nationally?

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4) Does the agency know Public Release of
Patient Information guidelines?   5) Can the
company create fresh, creative strategies and
tactics or are your ideas being repeated?   6)
Does your public relations agency know which
legislators, industry trade associations,
political action groups and other related
organizations work as watchdogs for the industry?
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7) The FDA logo is a little hard to see / blurry
on the edges. See attached - -use that
instead?   8) Does the firm have an
understanding of the different needs of
specialized services in health care (e.g.
womens health, radiology, emergency medicine,
geriatrics)
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9) Who will work on the account? The person who
pitched you or a junior level staffer who could
be more inexperienced?   10) Did you get
references? Overlooked sources of agency feedback
often include previous customers and media.
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Tellem Grody Public Relations, Inc 30745 Pacific
Coast Highway, Ste. 243 Malibu, CA USA Zip
90265 PH [phone]