5 Ways Wineries Can Use Snapchat to Grow Their Business

1
5 Ways Wineries Can Use Snapchat to Grow Their
Business
USA Trade Tasting and Conference 16 17 May,
2017. NYC
2
SNAPCHAT

• We are now at a stage where we understand the
  important of social media in growing our
  businesses. When operating on multiple platforms
  the need to tailor the message to the audience
  that it is reaching is vital to your success. 
• Snapchat is no different, and at this point
  just 1 of marketers are using this platform, but
  those that are can be counted among the worlds
  biggest brands. Which makes sense when you
  consider 100 million people use Snapchat daily
  and over 400 million snaps are sent each day!

3
How can wineries use Snapchat to grow their
business?
Live Events- wineries already hold tastings and
events, so using Snapchat to capture this in
real-time is an ideal way to engage customers.
Whether it is a product launch, tasting, trade
show or a one off event. It offers an authentic
view of the event. There are local events that
wineries sometimes participate in, a fair, a food
truck festival or a music festival. Share
pictures or videos of these on Snapchat with
taglines. As one of the faster growing social
networks, Snapchat can no longer be ignored.
Content creators and brands are jumping on board
in order to create daily stories that will
capture the attention and engage the imaginations
of their audiences. Those snapchat stories get
over a billion views every day.
4
Use Snap Chat to Grow Your Winery Business

• Consider the National Basketball Association, the
  NBA used Snapchat for the Finals, the All-Star
  Game, the Slam Dunk Contest and the Draft, too.
  Anheuser-Busch was the first alcohol brand to
  break the seal. In May 2015 their ads ran in the
  Stories section and tied them into an event
  that was Bud-Light branded.
• Private Content- Snapchat can be used to deliver
  special content that you arent putting on your
  other platforms. Before debuting collections on
  the runway, the likes of Michael Kors and Rebecca
  Minkoff gave their followers a glimpse of what
  was to come on Snapchat. Not to mention the
  Valentio show at Paris Fashion Week that
  involved a Snapchat runway walk off featuring Ben
  Stiller and Owen Wilson as their Zoolander
  characters.

5
Choosing the right influencer to reach an
audience whose attention you dont normally have
is vital- that influencer can create outstanding
video content to enhance your brand personality.
6
Event Producer
Beverage Trade Network USA Trade Tasting is
brought to you by Beverage Trade Network, the
leading online platform dedicated to connecting
the global beverage industry. Beverage Trade
Network (BTN) successfully connects wineries,
breweries, distilleries and brand owners with
international importers, distributors, brokers
and beverage industry professionals on a daily
basis. Strong partnerships with international and
US organizations have helped BTN establish USA
Trade Tasting as a premier sales and marketing
event committed to connecting the US beverage
industry.
7
Meet leading press of the US market under one
roof
8
Contact Info
USA Trade Tasting and ConferenceE-mailinfo_at_usat
radetasting.com Website www.usatradetasting.com
Register Now!