Talk What Your Audience Want to Listen | Top Social Media Strategy 2017

1
Social Media Content Strategy

• Making Your Brand the Preferred Choice!

2
Using LIFT BY Strategy to Uplift the Brand Reach

• Facebook
• Twitter
• LinkedIn
• Blog
• YouTube

3
SMART Strategy

• Be Specific with Goals
• All the Actions to be Measurable
• All the Milestone to be Attainable
• Each Task should be Relevant
• All the actions to be Time Bound

4
Adopt a 4-Prong Approach

• Part 1
• Feed Creation
• Feed posting
• Indirect Marketing Strategies
• Influencing Target Audience

• Part 2
• Audience Research
• Engagement
• Testimonials

• Part 4
• Monitoring and Response
• Measurement

• Part 3
• Propagating Big Idea
• Viral campaigns.
• Seeding Viral further.

5
Talking About What People want to Hear at Right
Time!
S
u w d
e e e
edges e
u wd

• affinity score between viewing user and edge
  creator.
• weight for this edge type (create, like, tag,
  etc.)
• time decay factor based on how long ago edge was
  created.

6
Facebook Twitter

• Multiple Post on Facebook and Twitter daily on
  Real Time Basis
• Boosting the Online and Offline Coverage of the
  brand.
• Engage with the Audience on daily basis.
• Join relevant Groups and Lists on both platform
• Engaging with
• Interactive Posts
• Pictorial Post
• Videos
• Contests
• Quiz and Polls
• Hashtags
• Guest Post

7
Blogs

• Create a Blog for your brand.
• Monthly 2 or More Post on the blog on topic of
  the Interest
• Content Tone and Tenor will be Personal and
  Professional both
• Integrating the website with Social Media for Bi
  Directional Communication.

8
Youtube

• Uploading Video Interviews Other Coverage of
  the client.
• Generating a Video Based Content for Followers
  Brand Video
• Optimizing Youtube Channel with Proper Content
  and Description
• Spread the Video Content to Various other Video
  Blogging Sites like
• Vimeo
• Metacafe
• Blip.tv
• Y! Video
• Dailymotion

9
Social PR

• Performing Social Bookmarking to generate more
  backlinks
• Collaborating with Influencers to spread our
  content
• Collaborating with Facebook and Twitter Trend
  Makers, to Trend our Specific message
• Multi Profile, Multi Channel Post Boost and
  Sharing
• Engaging with Celebrities Audience to increase
  the Visibility
• Submit current Press Releases
• Track the Trending Topic and Prepare news bytes
  around it to be in limelight

10
High Level Action Plan

• Be a Digital Brand
• Gain Followers
• Maintain Social Voice
• Engage with Followers
• Be a Source to Viral Content Example Ice
  Bucket Challenge

11
Execution Plan

• Sticking to a narrative. Relevant Industry,
  Targeted Geography
• Posting everyday content.
• Behind the scenes action at major events.
• Posting unexpected Tweets.
• Posting beautiful content.

12
Thank You

• www.allydigitalmedia.com