Increased Health awareness likely to boost Colombian Oral Hygiene Market: Ken Research

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Increased Health awareness likely to boost
Colombian Oral Hygiene Market Ken Research
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Ken Research announced its latest publication on,
Consumer and Market Insights Oral Hygiene in
Colombia, offer insights on the changing trends
and key issues within the Colombias Oral Hygiene
Retail Market. The publication includes an
insightful analysis of major players, packaging
modes and distribution channels within Colombian
Oral Hygiene Market. The analysis of the
aforementioned trends has been done on the basis
of sub-categories within the market such as
Breath fresheners, Dental Floss, Denture Care,
Mouthwash, Toothbrushes and replacement heads and
toothpaste.
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Overview of Colombias Oral Hygiene Market Oral
care in Colombia is drifting between complete
care and specialized products. The approach is
quite different depending on the category,
enhanced products are being demanded by
consumers. Complete care mouthwashes are booming
accompanied by complete care or specialized
toothpastes. Oral hygiene, which primarily
comprises toothpastes, toothbrushes, and
mouthwashes, is one of the categories with the
highest reach in the personal care sector. And
within oral hygiene, the toothpaste category is
the largest and fastest growing, and is also
forecasted to register fastest growth during
2015-20. In terms of volume share, among the six
categories analyzed, Toothbrushes and Replacement
Heads has the largest volume share followed by
the toothpaste category. There are many players
in the Colombian Oral Hygiene Market which
includes Colgate- Palmolive GMBH, Johnson and
Johnson GMBH, Glaxosmithkline Plc, the leading
players among which are Colgate Palmolive GMBH,
and the Procter and gamble company.
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Another important area of concern is the
distribution channel and the packaging mediums
for oral hygiene products. The leading
distribution channels include Hypermarkets
Supermarkets accounting for half of the overall
Oral Hygiene products distribution in Colombia.
Online sales of these products is also likely to
gain popularity in the country. About the
packaging, the use of Flexible Packaging is
forecasted to register fastest growth during
2015-2020 Key Driving Factors inColombia Oral
Hygiene Market Increasing per capita income
along with brand consciousness and improved
health awareness are some of the key factors
expected to drive growth of the Oral hygiene
market in Colombia. Trying to capitalize on this
lucrative market, brands launch and test a large
number of new and innovative concepts every year.
In addition consumers have raised expectations
from the oral hygiene products, such as cleaning,
germ killing, cavity protection, strengthening,
etc.
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• Then, there are advanced benefits like gum care,
  sensitivity, whitening, etc. Products with
  essential care benefits are suggestive of having
  a higher success rate than those with advanced
  care.Consumer education is another important
  factor driving growth. Advertisement by oral care
  companies has enabled growth in the rate at which
  consumers use and replace oral care products,
  such as toothbrushes. Furthermore, advertisements
  using images of bacteria were effective in
  convincing consumers to replace toothbrushes more
  frequently since Colombians are extremely hygiene
  and health conscious. As a result, manual
  toothbrushes and replacement caps had the largest
  share in volume terms.
• Future of the Oral Hygiene Market
• The oral care sector in Colombia is expanding to
  address a wider range of oral health issues, as
  evident in new products such as Braun Oral-B
  Pro-Salud which is focused on competing with
  Colgate Total. However, since many oral hygiene
  products cater to a wide range of oral health
  issues, addressing a wide range of oral health
  issues is, therefore, not a new trend anymore.

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Companies are innovating the oral hygiene
products based on the importance consumers are
giving to aesthetic benefits in oral care (teeth
whitening for instance) and the rising awareness
of sensitive teeth amongst consumers. An
appealing smile and white teeth is becoming the
prime need of every consumer. Companies
Covered -The Procter Gamble
Company -Proquident S.A. -Sunstar Suisse
S.A. -Jgb Laboratories -Colgate-Palmolive
Gmbh -Johnson Johnson Gmbh -Proquident -Glaxosmi
thkline Plc -Unilever Plc
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Follow the link, to know more about the
study https//www.kenresearch.com/consumer-produc
ts-and-retail/cosmetics-and-personal-care/consumer
-market-insights-oral-hygiene-colombia/31987-95.ht
ml Related links India Toothbrush Market
Outlook to 2020 - Rising Awareness for Oral Care
and Premiumization of Products to Drive
Growth Company Profile of Patanjali Ayurved
Limited - New Product Pipeline and Brand Image to
Drive Company Growth Contact Ken Research
Ankur Gupta, Head Marketing Communications quer
y_at_kenresearch.com 91-124-4230204
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