Improve Content Marketing Strategy within Your Budget

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Improve your Content Marketing Strategy without
Investing Heavy Cost

1. Everyone is talking about how content is king and
   how one needs to produce a lot of it to succeed
   online.
2. Content marketing often lacks a plan, or any type
   of a strategy behind it.
3. The majority of online businesses invest in
   content marketing simply because their
   competitors do so or because they have been told
   they need to.
4. Vipra Business is the No.1 SEO firm that helps to
   boost your online business and its content
   marketing strategy.

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1. Optimize for leads

• Content builds trust and loyalty.
• Content is right on top of your conversion
  channel drawing people in. 
• Did you know that email is still the most
  effective form of marketing there is? 
• Buzzfeed is one of the most popular websites ever
  created. Their emails have a high open rate, and
  in 2013 it raised their traffic by 700!
• Make an ebook, offer it for free if they sign up
  for the newsletter.

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2. Optimize for Search Engines

• Search Engine traffic remains the major point of
  success for most businesses marketing online.
• Google traffic is highly-targeted and hence
  converts very well. 
• A good search diagnostics includes indepth
  keyword research (which will also give you more
  content ideas), optimization recommendations,
  usability fixes and more.
• Small businesses that cannot afford an ongoing
  search engine optimization report, can use tools
  like BlueJay offering a on-demand pay-as-you go
  report which looks good. 

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3. Target social media shares.

• Social media is another solid source of free
  traffic business can tap into, provided they
  understand how do it right.
•  BuzzSumo is a good social media analytics
  solution allowing you to monitor what goes hot in
  your industry.
• The first is the big one, and that is
  infographics. Of all forms of visual media, these
  seem to do the best across all basic social
  networks Facebook, Twitter, Google Plus,
  Instagram, Pinterest, etc. 

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4. Connect with a cause

• This success story is a great reminder about how
  a cause can bring you and influencers together. 
  
• In a month they saw a jump from next to no
  awareness to more than 2500 images circulating
  the social network with their campaigns
  hashtag. 
• This success story is a great reminder about how
  a cause can bring you and influencers together. 
• There are companies that specialize in connecting
  a business to a cause for mutual benefits
  including charity, PR, awareness and more.

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5. Don't ignore the trend videos!

• You see videos everywhere and the trend shows no
  signs of fading out.
• Video hosting sites are probably the most
  fascinating of all social networks these days. 
• Unlike something like Facebook, which creates its
  own insular circles, site like YouTube gives you
  a platform which you can use to speak to the
  whole world without limiting yourself to a circle
  of people that chose to listen to you.
• VidRocket is one option here giving you an easy
  way to connect to Youtube influencers. 

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Conclusion

• Content marketing strategy is tough It involves
  a lot of experimenting and creativity.
•  But don't let that stop you Once you find a
  tactic that is really working, it will be a
  rewarding experience bringing you new marketing
  possibilities you would have never thought of
  otherwise.

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Thanks you Vipra Business