Baby Food in Hungary

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Baby Food in Hungary
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Summary
The baby food sales in Hungary were hit by a
decline in the number of births and a poor
economy, but an upturn in birth numbers in 2014,
which continued into 2015, coupled with a more
buoyant economy, has encouraged sales over the
last two years. Hungary has very favorable
conditions promoting childbirth, including
generous maternity benefits and the right for
mothers, or fathers, to take time off work up to
the third birthday of their child. Hungary was
hard hit by the recession in 2008/2009. A
substantial 6.7 downturn in real GDP ensued in
2009, with unemployment rising to 10. Some
improvement was seen in 2013, as GDP grew by
1.9.
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Key Findings

• Demand for baby food has held up comparatively
  well in Hungary, with volume sales increasing by
  9.2 between 2009 and 2015, although much of the
  growth has come in the last two years, boosted by
  higher numbers of births. 
• The wet meals sector is well developed and, in
  volume terms, accounts for well over half of the
  baby food market (57.4 in 2015). Milks account
  for a further 26.2 and cereals, an
  underdeveloped sector in Hungary, for just 4.8.
• The Hungarian baby food market is largely in
  the hands of three multinationals. Together,
  Danone, Hipp, and Nestlé accounted for 63 of
  value in 2015.

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Synopsis

• Baby Food in Hungary is an analytical report
  which provides extensive and highly detailed
  current and future market trends in the Hungary
  market.What else does this report offer?
• Consumption data based upon a unique
  combination of industry research, fieldwork,
  market sizing work and our in-house expertise to
  offer extensive data about the trends and
  dynamics affecting the industry.
• Detailed profile of the companies operating and
  new companies considering entry in the industry
  along with their key focus product sectors.

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Reasons To Buy

• Evaluate important changes in consumer behavior
  and identify profitable markets and areas for
  product innovation.
• Analyse current and forecast behavior trends in
  each category to identify the best opportunities
  to exploit.
• Detailed understanding of consumption by
  individual product categories in order to align
  your sales and marketing efforts with the latest
  trends in the market.
• Investigates which categories are performing
  the best and how this is changing market dynamics.

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Table Of Content

• Introduction
• Executive summary
• Definitions
• Background to the Market
• Birth and Population Trends
• Births by Region
• Market Overview
• Key features developments

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• Sector Analysis
• Baby Milks
• Baby Cereals
• Production and trade
• Production
• Imports
• Exports
• Distribution
• Retail structure
• Prospects and forecasts
• Birth and Population Projections

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Contact Us
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