shopotox (1)

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ABOUT THE BRAND

• Shopotox, an online portal where consumers can
  gain
• access to the finest high end luxury products and
  services, is a brand being promoted by Virgo
  Cluster Lifestyle Products and Services

• We started our retail venture by
  offline mode of retail but decided

to build an in another
trying to go is the
direction as we believe e-commerce
future, and

• our reach would be much wider through an online
  portal
• Virgo Cluster Lifestyle Products and Services was
  founded by Mrs. Jimmy Kaul with the support of
  Mr. Prashant Jain. The company is a subsidiary
  of Paras Power and Coal Benefication Ltd. and is
  based out of Chhattisgarh

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BRAND INCEPTION
The online retail space in India is young and
possesses an immense potential for growth and
success. In addition to this, young India has
also shown a trend of moving away from
traditional methods of retail. For us, it is
important to keep up with these changing trends
and technological advances so that we can cater
to our customers in the best possible way that
we can. At Virgo Cluster Lifestyle, we believe
that e-commerce is one of the most important
facet of the online medium which has boomed
greatly in the recent times. It is ideal for
niche products and could generate viable volumes
by getting far more customers than by running an
actual shop, and hence, SHOPOTOX came into
being.
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MISSION

Convert browsers into buyers and deliver product
with speed, quality and affordable price

Empower the consumer to buy anything, anytime
anywhere from any connected device

Find creative and innovative ways for the
company,it's business partners and the employees
to grow with each other

Create a customer centric system that will work
favourably to help customers for any concern
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VISION
To survive and grow faster than the market.
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WHY SHOPOTOX
Unique product line
Affordable luxury segment products at best
prices
Bringing the best boutiques online
Reviving art and craft from all states of the
country and making them easily available in the
market
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CORE VALUES

• Aim to act with courage

Connecting with transparency

Constant improvement

Cost consciousness

Innovation, change and impact

Customer feedback importance
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TARGET AUDIENCE

• Age Group
• 18 years to 50 years
• Psychographics
• Students
• Young couples
• Families
• Corporate executives / Professionals
• Brand fashion conscious

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PRODUCT CATEGORY
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CONSUMER BENEFITS
An online portal with clean lines, easy
navigation and a user friendly
interface Dedicated to promote world wide fashion
boutiques artifacts Customers from India and
rest of the world will be catered to
Shopotox will set up an efficient customer care se
rvice to address customer queries doubts Easy
access to luxury designer products Making art
and craft easily reachable Consumers will have a g
reater control to choose order products
according to their personal unique
specification Online transactions will be handled
with quick response time as Shopotox will
partner with the best logistics technical teams




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SUPPLIER BENEFITS

• Suppliers from home abroad can reach / enter
  the Indian market with ease
• Suppliers will be privy to reduced costs in terms
  of inventory management costs, labour costs,
  advertising costs,and costs incurred while
  establishing a store front
• All products will be sold upfront. Hence
  suppliers will not have a backlog of inventories
• Suppliers can achieve the scale without having to
  invest in the infrastructure

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MARKETING STRATEGY
Social media is a great universe to tap. It helps
to reach out to prospective customers in a
highly targeted way. Also, there is room for
extensive creativity. Its an all in one medium
that supports static, dynamic and audio- visual
creative's effortlessly. Virgo Cluster
Lifestyle has already tied up with a digital
marketing company who would ensure to escalate
the recognition about the portal through social
media and audio- visual advertisement.
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CORPORATE SOCIAL RESPONSIBILITY

• At Shopotox, we strongly believe that businesses
  are intrinsically connected to the community and
  society that surrounds it
• We are committed to achieving business while
  leaving a positive imprint on society
• As our contribution to the well being of society,

Shopotox will partner with NGOs in order to
support underprivileged children and women
wherein a certain percentage of the sales from
the online portal will be dedicated to these
social causes. Our way of giving back to the
society we live in
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OVERVIEW OF THE INDIAN INDUSTRY
The online retail spending in the country is
expected to reach 16 billion(around Rs.1 Lakh
crore) by 2018 with the number of people buying
online touching 128 million. Billions of devices
will be connectable with the ability to
drastically enhance the quality of living and
change the way products are experienced. Although
India had the smallest B2C E-Commerce market
size and spending per online shopper of the BRIC
countries last year, the country is a leader in
Internet connectivity growth, particularly
through mobile devices. Mobile shopper
penetration in India tops many other countries,
ranking third among emerging markets and fourth
among Asia-Pacific countries. Some online
merchants report double-digit mobile traffic
shares. Over 90 of several hundred million
Internet subscriptions registered by the end of
2013 were mobile. With continued high growth,
the number of internet users in India could reach
several hundred million in the next 3 years, and
the number of online shoppers is forecasted to
double in that time. Because of this increase in
Internet penetration B2C E-Commerce sales in
India have shown double-digit growth rates in
recent years, placing the country fourth
world-wide in sales growth. Continued growth at
above 50 average annual rate is forecasted for
the next several years.
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Our Product

• Visit Our website
• Women Clothing
• Dresses
• Saree
• Kurti
• Women Jeans
• Tops
• Maternity wear
• Lingerie
• Palazzo
• Men Clothing
• Kids Clothing

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Shopotox
A Virgo Cluster Lifestyle Products Services
Pvt. Ltd. Venture
204, Power Point Lane 6, Koregaon Park,
Pune-411001 Maharashtra Mobile [phone]