Public Relations in 2006 and Now

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Public Relations in 2006 and Now
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Public Relations

• Businesses which are failed to impress target
  audiences should review their Marketing and
  Public Relations (PR) activities. The only thing
  constant in this world is 'Change' and PR is also
  changing rapidly with the ongoing advancements in
  the world of marketing and brand development. PR
  in 2016 is drastically different than the PR of
  2006. Thats why, top PR agencies in India and
  abroad are making great efforts to revamp and
  re-engineer their services and work tactics.

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Public Relations

• Today social media is the high-speed vehicle for
  the digital PR thats fuelled by super content
  and driven by the growth-hackers on a digital
  track, straight and break-free. Digital Marketing
  is the turning-point of public relations growth
  in the realm of unconventional marketing and
  branding. And, it is the power of content that
  pushes PR in both traditional and digital format.
  Strategic, interactive, stimulating, engaging,
  and effective content is the catalyst of every
  marketing campaign. Creative content rules the
  world and gone are the days when people were not
  annoyed by the clichés and uncreative jargons.
  Right from the birth of a brand to its growth and
  maturity, the content creator should be creative
  enough to weave the story of a brand. Story
  attracts people but boring details distract the
  target customers. Now PR agencies can create a
  buzz using all types of communication media and
  content types in a variety of media vehicles. 

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Public Relations

• Integrity in communication depicts strength and
  coordination and no doubt PR is heading towards
  the absolute integration of print, electronic and
  digital media. Hence, for a successful campaign
  there should be a uniformity in all the messages
  irrespective of the media or marketing vehicle.
  Whether it is the promotion of a brand on social
  media or participation of the same in an
  exhibition, its theme must remain same yet
  unique. In the nutshell, the content must have
  the freshness of ideas but it should be weaved
  very strategically that campaign on print media
  must support the campaign on social media or
  electronics.

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Public Relations

• The world is evolving at the speed of light, but
  there are many organisations still stuck in the
  traditional PR format for branding and image
  building. Yes, it is absolutely true that media
  relations play a vital role in effective PR
  propositions, but it is not the be all and end
  all of Public Relations (PR) in the modern
  contest. Those who are recognising changes are
  benefitting from the revolutionised PR models in
  the digital age. The new model of PR is armed
  with right weapons of social media and mobile
  applications such as blogs, online forums,
  discussions, online gaming, video releases and
  many.