How to Set Up Product pages of Your Magento Website for High Conversions

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How to Set Up Product pages of Your Magento Website for High Conversions

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When your visitors are on a product page, they have access to information that can affect their buying decision and your bottom line. So, put in significant time and efforts in optimising each product page to be unique and impressive enough to provide users with a great shopping experience. – PowerPoint PPT presentation

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Title: How to Set Up Product pages of Your Magento Website for High Conversions


1
How to Set up Product
Pages of Your Magento Website for High Conversions
2
Ways to Increase Conversion Rates with Engagement
  • Product pages are ones of the most essential web
    pages of a Magento website that possess the
    greatest potential when it comes to conversion
    and customer engagement.
  • In fact, most of the traffic that a Magento
    website receives goes to its product pages,
    making them one of the highly important assets to
    focus your optimisation efforts on.

3
A few Tips to Enhance Usability and Seo Across
Product Pages
  • In addition, here are a few tips to enhance
    usability and
  • SEO across product pages and secure your
    sales.
  • Use nothing but high quality product images
  • Craft product title wisely
  • Give strong reasons to buy
  • Use an informative product description
  • Add a video for better optimisation

4
Use nothing but high quality product images
  • Images are the only way a user would know how
    their desired product looks. Offering clear,
    high-definition images not only helps the buyer
    make a right decision but it also reflects on the
    overall quality of the site and the brand.

5
Craft product title wisely
  • The title of the product shows up at different
    places on the website including the header tag,
    URL of the page, category pages and more.
  • Therefore, it is advisable to use commonly
    searched keywords for a particular product title
    to be easily searchable.

6
Give strong reasons to buy
  • Short descriptions gives you a chance to turn
    users buying decision in your favour. To make
    the most out of these 2-3 sentences, tell users
    why they should be buying a particular product.
    Make them realise that how the related product is
    a good value offer and you can easily away them
    into buying.

7
Use an informative product description
  • Product description is not just a way to let your
    users know more about your offering but its a
    means to rank higher in search engines if you can
    be unique and engaging with your copy.

8
Add a video for better optimisation
  • If feasible, use a short, spot-on video that
    demands attention. Popular brands produce
    videos for their vital products which help them
    sell their products as well as improve their SEO
    rankings.

9
Conclusion
  • When your visitors are on a product page, they
    have access to information that can affect their
    buying decision and your bottom line. So, put in
    significant time and efforts in optimising each
    product page to be unique and impressive enough
    to provide users with a great shopping
    experience.

10
Get in touch... Sigma
Infotech
  • Address Suite 610/12 Century circuit
  • Baulkham Hills NSW 2153
  • Phone 1300 78 20 23
  • Fax 1300 79 44 02
  • Website www. sigmainfotech.com.au
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