Title: Real Estate Marketing 101 for Aspiring Agents: What Works Today
1Real Estate Marketing 101 For Aspiring Agents
What Works Today
- www.AgentDrive.com The sales, marketing and
advertising platform for real estate
professionals.
2What are we talking about today?
- 1. Why traditional real estate marketing doesnt
work - 2. Reaching homebuyers today
- A new generation of CRM
- Getting found in the online landscape
- Leveraging social media
- Maximizing your reach via mobile
- 3. Whats next for real estate?
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3Why Traditional Real Estate Marketing Doesnt Work
- Publicly available property listings
- A totally different consumer mindset
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4How it worked before the Internet and IDX
Cold calls
Viewings
Newspaper ads
- Listing presentations
- making listing presentations
- hosting open houses.
- Traditional advertising
- placing your ads in a local newspaper
- sending direct mail with your pitches.
- Contacting prospects
- leads seeking fo an agents services on
their own - agent wielding all market power.
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5A New Generation of CRM
- Successful agents were eager to spend 6x more on
technology and twice more likely to use customer
relationship management (CRM) Source Active
Rain - A new opportunity for building valuable personal
connections and referrals
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680
- leads are either lost, not having proper
documentation created for them, or simply never
followed up (Source Yankee Group)
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729
- increase in sales once a CRM is put in place
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88.71
- The average ROI for a CRM for every dollar spent
- (Source Baseline)
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941
- increased sales per salesperson as a result of
using a CRM
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105 20
CRM and Customer Retention
- Probability of selling to a new prospect
- Probability of selling to an existing prospect
60 70
1127
- increased customer retention after a CRM is
implemented
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12Getting Found in the Online Landscape
- Full focus on local SEO
- Locally relevant content
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134 out of 5
- consumers use search engines to find local
information - (Source Google Research)
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1450
34
- consumers who conducted a local search on their
smartphone visited a store - within a day
- (Source Google Research)
consumers who searched on computer / tablet did
the same (Source Google Research)
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15Leveraging Social Media
- An agents focus on Facebook as the most important
lead generation social platform - Facebook apps as a means of reaching a whole new
level of engagement and actual sales
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1695
- people use Facebook to get themselves familiar
with an agents services
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1793
- of social media traffic to real estate websites
comes from Facebook
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1879
- agents use Facebook as their main social
networking platform
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1945
- of clients have walked through a home found on
social media
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20Maximizing Your Reach via Mobile
- Native mobile apps, not just browsers
- Standing out from the competition
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2130
- the share of mobile traffic from the total
traffic to real estate websites
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2285
- of mobile usage is apps, not browsers
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23Why mobile?
- 88 of customers look for local info via their
smartphones - Google calls this
- mobile moments
24Why AgentDrive.com?
- 1) Search Engine Optimization
- 2) Data-driven reporting
- 3) Google AdWords Optimization
- 4) Dynamic Retargeting Tools
- 1) Property Portal Feeder
- 2) Facebook App Builder
- 3) Email SMS Campaigns
- 4) Ad Flyer Maker
- 1) Real Estate CRM Property Matching
- 2) Franchise MLS Software
- 3) Enterprise Website Platform
- 4) Native IOS/Android Mobile Apps