Real Estate Marketing 101 for Aspiring Agents: What Works Today - PowerPoint PPT Presentation

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Real Estate Marketing 101 for Aspiring Agents: What Works Today

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Here's a quick real estate marketing 101 to help you understand what shapes today's real estate marketing landscape and how you can capitalize on all new opportunities by mastering the right tools. – The real estate sales, marketing and advertising platform. – PowerPoint PPT presentation

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Title: Real Estate Marketing 101 for Aspiring Agents: What Works Today


1
Real Estate Marketing 101 For Aspiring Agents
What Works Today
  • www.AgentDrive.com The sales, marketing and
    advertising platform for real estate
    professionals.

2
What are we talking about today?
  • 1. Why traditional real estate marketing doesnt
    work
  • 2. Reaching homebuyers today
  • A new generation of CRM
  • Getting found in the online landscape
  • Leveraging social media
  • Maximizing your reach via mobile
  • 3. Whats next for real estate?

agentdrive.com info_at_agentdrive.com
3
Why Traditional Real Estate Marketing Doesnt Work
  • Publicly available property listings
  • A totally different consumer mindset

agentdrive.com info_at_agentdrive.com
4
How it worked before the Internet and IDX
Cold calls
Viewings
Newspaper ads
  • Cold calls
  • Viewings
  • Newspaper ads
  • Listing presentations
  • making listing presentations
  • hosting open houses.
  • Traditional advertising
  • placing your ads in a local newspaper
  • sending direct mail with your pitches.
  • Contacting prospects
  • leads seeking fo an agents services on
    their own
  • agent wielding all market power.

agentdrive.com info_at_agentdrive.com
5
A New Generation of CRM
  • Successful agents were eager to spend 6x more on
    technology and twice more likely to use customer
    relationship management (CRM) Source Active
    Rain
  • A new opportunity for building valuable personal
    connections and referrals

agentdrive.com info_at_agentdrive.com
6
80
  • leads are either lost, not having proper
    documentation created for them, or simply never
    followed up (Source Yankee Group)

agentdrive.com info_at_agentdrive.com
7
29
  • increase in sales once a CRM is put in place

agentdrive.com info_at_agentdrive.com
8
8.71
  • The average ROI for a CRM for every dollar spent
  • (Source Baseline)

agentdrive.com info_at_agentdrive.com
9
41
  • increased sales per salesperson as a result of
    using a CRM

agentdrive.com info_at_agentdrive.com
10
5 20
CRM and Customer Retention
  • Probability of selling to a new prospect
  • Probability of selling to an existing prospect

60 70
11
27
  • increased customer retention after a CRM is
    implemented

agentdrive.com info_at_agentdrive.com
12
Getting Found in the Online Landscape
  • Full focus on local SEO
  • Locally relevant content

agentdrive.com info_at_agentdrive.com
13
4 out of 5
  • consumers use search engines to find local
    information
  • (Source Google Research)

agentdrive.com info_at_agentdrive.com
14
50
34
  • consumers who conducted a local search on their
    smartphone visited a store
  • within a day
  • (Source Google Research)

consumers who searched on computer / tablet did
the same (Source Google Research)
agentdrive.com info_at_agentdrive.com
15
Leveraging Social Media
  • An agents focus on Facebook as the most important
    lead generation social platform
  • Facebook apps as a means of reaching a whole new
    level of engagement and actual sales

agentdrive.com info_at_agentdrive.com
16
95
  • people use Facebook to get themselves familiar
    with an agents services

agentdrive.com info_at_agentdrive.com
17
93
  • of social media traffic to real estate websites
    comes from Facebook

agentdrive.com info_at_agentdrive.com
18
79
  • agents use Facebook as their main social
    networking platform

agentdrive.com info_at_agentdrive.com
19
45
  • of clients have walked through a home found on
    social media

agentdrive.com info_at_agentdrive.com
20
Maximizing Your Reach via Mobile
  • Native mobile apps, not just browsers
  • Standing out from the competition

agentdrive.com info_at_agentdrive.com
21
30
  • the share of mobile traffic from the total
    traffic to real estate websites

agentdrive.com info_at_agentdrive.com
22
85
  • of mobile usage is apps, not browsers

agentdrive.com info_at_agentdrive.com
23
Why mobile?
  • 88 of customers look for local info via their
    smartphones
  • Google calls this
  • mobile moments

24
Why AgentDrive.com?
  • Sales Software
  • Marketing Automation
  • Advertising Solutions
  • 1) Search Engine Optimization
  • 2) Data-driven reporting
  • 3) Google AdWords Optimization
  • 4) Dynamic Retargeting Tools
  • 1) Property Portal Feeder
  • 2) Facebook App Builder
  • 3) Email SMS Campaigns
  • 4) Ad Flyer Maker
  • 1) Real Estate CRM Property Matching
  • 2) Franchise MLS Software
  • 3) Enterprise Website Platform
  • 4) Native IOS/Android Mobile Apps
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