US Hair Care Market Outlook to 2020 : Ken Research

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US Hair Care Market Outlook to 2020 Natural
Ingredients and Multi-Cultural Products to Drive
Future  Ken Research
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• US Hair Care Market Outlook to 2020 Natural
  Ingredients and Multi-Cultural Products to Drive
  Future provides a comprehensive analysis of the
  hair care industry in the US. The report covers
  various aspects such as market size of the hair
  care products on the basis of revenues,
  segmentation on the basis of category of
  products, regional distribution, product usage by
  gender and age group, distribution channel,
  inorganic or organic composition, mass segment or
  luxury products and detailed competitive
  landscape of major players in this sector. The
  report is useful for industry consultants and
  analysts, company managers and owners and new
  players venturing in the market.

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• US hair care market accounted for market share
  of the global hair care as of 2015 and was one of
  the largest hair care markets, certainly the
  largest in North America. The market was
  characterized by the presence of several small,
  medium and large multinational companies focusing
  on one or more of the hair care product segments
  such as shampoo, conditioner, hair color, hair
  styling products and treatment or hair growth
  products. Product quality and specificity are
  very important concerns while purchasing a hair
  care product from consumers perspective.
  Established companies including LOreal, PG,
  Unilever, Henkel, Kao Corporation, Vogue
  International and fairly new entrants including
  Mixed Chicks, Curls, Miss Jessis, Shea Moisture
  and Jane Carter Solution are targeting to improve
  the customer experience by offering them superior
  quality products that are tailor made for an
  individuals hair type.

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• Hair Care market in the US grew at a rather slow
  pace from USD million in 2010 to USD million
  in 2015 at a CAGR of during the review period
  FY2010-FY2015. Affluent youths in the country
  and adult men and women were the major consumers
  driving the market growth during the concerned
  period. Steep rise in herbal care products was
  one of the major growth drivers owing to
  consumers heightened awareness about the ill
  effects of harmful synthetic ingredients.
  Technological innovations in product
  manufacturing and composition, rising disposable
  income, increasing annual expenditure on hair
  care products, innovative advertising campaigns
  of hair care products, increasing consumer
  awareness about hair care, attractive packaging
  and fashion consciousness towards styling
  products were some of the key factors that drove
  the growth of US hair care industry.
  Additionally, evolving men fashion and increase
  in hair related problems also assisted in the
  growth of the industry.

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• Shampoo was the largest product segment
  accounting for about of the market revenues in
  2015. Wide scale adoption of shampoo as a hair
  care item in the US resulted in growth of this
  segment. Herbal, anti-dandruff, moisturizing and
  vitamin fortified shampoo products were amongst
  the most sold products in the US market.
  Conditioners are complementary products of
  shampoo and used post shampooing. Majority of the
  conditioners are sold as a combo product with the
  shampoos. Growth of conditioners was also fueled
  by the increased adoption of cleansing
  conditioners (co-wash) in the country. Since this
  conditioner conditions and also cleanses the
  hair, it offered consumers an alternative to
  shampoo. In the US, almost 7 in 10 adult females
  using hair conditioner product users were
  reported to be interested in buying a co-wash
  cleaning conditioner for regular usage in 2015.
  Hair styling products such as gel, crème, hair
  spray and mousse which assist in setting and
  obtaining the desired hairstyle were highly
  popular in the country, driving the growth of
  this segment. Ageing US population with median
  age over 40 years in many states has fueled the
  dependence on hair colors combined with the
  demand from young and working women. Other hair
  care products such as hair growth and treatment
  serums accounted for the remaining of the
  market share in 2015.

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• The hair care market in the US was fairly
  concentrated and continued to be highly
  competitive with top three players i.e., LOreal,
  PG and Unilever together accounted for a
  combined retail market share of over in 2015.
  LOreal with its robust product portfolio
  including LOreal Paris, Garnier, LOreal
  Professional, Redken, Kerastase, Matrix and
  Carols Daughter was the market leader with a
  market share of about and market revenue of
  USD million in 2015. Other prominent vendors
  included Henkel, Kao Corporation, Vogue
  International and Paul Mitchell. Appropriate
  business model selection is amongst the major
  decision that a business has to make before
  starting its operations. Manufacturing of
  products by procuring superior quality raw
  materials or ingredients compliant to the set
  industry standards should be the prime focus for
  each company. An ideal business model should be
  the combination of quality production, packaging
  and content driven aggressive marketing campaigns
  engaging the end consumers while extending the
  network presence in different regions through
  collaboration with retail outlet and salons.
• The market is further expected to reach USD
  million in 2020 from USD million in 2015 in
  terms of revenues.

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• Key Topics Covered in the Report
• Contribution of US in the Global Hair Care Market
• Market Size by Revenues
• Market Segmentation by
• Product Categories
• Gender
• Distribution Channel
• Mass and Premium
• Age Group
• Regional Demand
• Inorganic or Organic Products
• US Shampoo Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their
  Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections

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• US Conditioner Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their
  Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• US Hair Color Market Introduction and Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their
  Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections
• US Hair Styling Products Market Introduction and
  Size
• Market Segmentation by Product Categories
• Market Share-Brand Analysis along with their
  Strengths and Weaknesses
• Market Share of Major Players
• Future Outlook and Projections

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• Consumer Decision Making Matrix in US Hair Care
  Market
• Competitive Landscape of Major Players in US Hair
  Care Market
• Market Share of Major Players in US Hair Care
  Market along with Herfindahl-Hirschman Index
  (HHI)
• Trade Analysis in US Hair Care Market
• Issues and Challenges in US Hair Care Market
• SWOT Analysis of US Hair Care Market
• Porter Five Forces Analysis in US Hair Care
  Market
• Government Regulations in US Hair Care Market
• US Hair Care Market Future Outlook and
  Projections
• Analyst Recommendations
• Macro Economic Parameters

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• For more information on the market research
  report please refer to the below mentioned link
• https//www.kenresearch.com/consumer-products-and-
  retail/cosmetics-and-personal-care/us-hair-care-tr
  eatment-growth-market/38153-95.html
•  Contact
• Ankur Gupta, Head Marketing
• ankur_at_kenresearch.com
• 91-0124-4230204

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