Baby Food in Turkey

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Baby Food in Turkey
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Summary
The Turkish market has performed strongly over
the past six years, stimulated by higher numbers
of births over the past two or three years, a
generally buoyant economy, and strong marketing
by manufacturers. In value terms, the market was
up 132 on 2009. Despite falls in real prices
over the historic period for all products, the
price of most items, particularly milks, remains
high by international standards. During
20092015, retail sales rose by 132 at current
prices, but by only 46 at constant 2009 prices.
Turkey's economy is forecast to perform
relatively well over the period up to 2021, with
real growth averaging 4 per annum.
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Key Findings The baby food market in Turkey
has performed strongly over the past six years,
stimulated by higher numbers of births over the
past two or three years. In 2015, sales stood at
70.2 higher than in 2009. Baby milks continue
to account for the bulk of sales, equivalent to
85.9 of volume and 94.1 of value in 2015.
Cereals dry meals accounted for 4.9 of volume
sales in 2015. Until recently, three
manufacturers dominated the market Danone,
Nestlé, and Ülker Hero. Although Danone remained
market leader in 2015, with almost two-thirds of
the market. In 2015, Danone was followed by Hero
and Hipp, with Nestlé believed to have achieved
fourth place overall.
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Synopsis Baby Food in Turkey is an analytical
report which provides extensive and highly
detailed current and future market trends in the
Turkey market. What else does this report
offer? Consumption data based upon a unique
combination of industry research, fieldwork,
market sizing work and our in-house expertise to
offer extensive data about the trends and
dynamics affecting the industry. Detailed
profile of the companies operating and new
companies considering entry in the industry along
with their key focus product sectors.
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Reasons To Buy Evaluate important changes in
consumer behaviour and identify profitable
markets and areas for product innovation.
Analyse current and forecast behaviour trends in
each category to identify the best opportunities
to exploit. Detailed understanding of
consumption by individual product categories in
order to align your sales and marketing efforts
with the latest trends in the market.
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Table of Contents
Introduction Background to the Market Market
Overview Sector Analysis Production and
trade Company profiles Distribution
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Contents, please visit Baby Food in
Turkey Contact Us-Call India
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