Some Differences between Questionnaire Types

1
SOME DIFFERENCES BETWEEN QUESTIONNAIRE TYPES
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OPEN ENDED QUESTIONNAIRE
1

• It is also called open format questions. In this
  type of questionnaire, you offer the opportunity
  to your respondents to freely express their
  views. In this manner, you are able to collect
  truthful understanding answers and even
  unanticipated suggestions to the questions you
  provided. Qualitative questionnaire fall under
  this type.
• Example
• State your opinion about the new policy
  implemented by XYZ Incorporated?

3
CLOSE ENDED QUESTIONNAIRE
2

• Contrary to open format questions, in this type
  of questionnaire, respondents are unable to
  express their own judgement because they are
  asked to select answers that is specified. Its
  advantage is that surveyor can easily perform
  preliminary analysis, because the answers set is
  identified. It is ideal for calculation of
  percentages and statistical data.
• You can avail survey design services to guide you
  in creating close format questions
• There are 7 types of closed-ended questions.

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LEADING QUESTIONS
2.a

• In this type of question, the respondents
  involuntarily select from particularly itemized
  set of answers. The question is designed in such
  manner that desired answers are suggested.
• A question with choices such as, poor, fair,
  good, outstanding, is an example of this type.
  The respondents opinion in limited words are
  taken.
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5
IMPORTANCE QUESTIONS
2.b

• Rating the importance of a particular issue from
  1-5 is what respondents are asked to do in this
  type of questionnaire. Helping you to understand
  things that is significant to your respondents
  and allow you prepare for critical decisions.
• Example
• Handwashing before handling food product is
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1 2 3 4 5
Not important Not very important Somewhat important Very important Extremely important
6
LIKERT QUESTIONS
2.c

• Named after its inventor, psychologist Renesis
  Likert. This scale is widely used to ascribing
  quantitative data to qualitative.
• A question in which respondents help you
  determine how strongly they agree to a specific
  statement. A numerical value is given to each
  choice and a mean figure for all the responses is
  computed at the end of the survey.It is used to
  help evaluate how clients feel towards particular
  concerns, products or items and services.
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7
DICHOTOMOUS QUESTIONS
2.d

• It is a fixed-alternative question, where the
  possible answer is from two choices provided such
  as Yes or No, Agree or Disagree, A or B
  True or False. This type of close ended
  question is used for clear distinction of
  qualities, experiences or respondents opinions.
• Seek help from experts to create an excellent
  quantitative questionnaire.

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BIPOLAR QUESTIONS
2.e

• It is the type of close ended questionnaire,
  where two extremely opposites are provided at
  both ends of the scale. Respondents are then
  asked to place their responses by marking it
  between the two.
• Example
• Effective _ _ x _ _ Ineffective
• Dependable _ _ _ _ x Undependable
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9
RATING SCALE QUESTIONS
2.f

• In the questionnaire rating scale, respondents
  are asked to rate a specific issue on a scale
  that ranges between negative to positive. Answer
  choices should be in even number so they will not
  be given the choice to select the middle option.
  It is commonly used for all types of satisfaction
  surveys.
• Example
• how would you rate the product?

VERY POOR
POOR
FAIR
GOOD
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BUYING PROPENSITY QUESTIONS
2.g

• This type of question assesses preference or
  inclination of a costumer to buy the product in
  the future. Surveyors evaluates the tendency of a
  respondent to buy a particular product.
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11
MIXED QUESTIONNAIRE
3

• It consists of open ended and close ended
  questions. This type of questionnaire is often
  used and is very useful in the field of social
  research. Limitations are that it is more complex
  to carry out research and time consuming. Though
  it has a more complete and generalized research
  results, risks are in conflicting findings from
  quantitative to qualitative.
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12
PICTORIAL QUESTIONNAIRE
4

• This type of questionnaire utilizes pictures or
  illustrations to promote the interest of
  answering the question. It is useful in studied
  related to social attitudes and the prejudices of
  children and addresses respondents who are
  illiterate. It is lengthy in form and also is
  highly expensive type of questionnaire.
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