Why residential buildings should go Mobile

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Why Residential Buildings should GO Mobile

• Presented by Green Apps
• Resident Portal Apps

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AGENDA

• Mobile Usage
• Cohesion Communication
• Automation Savings
• Retention
• Millennials
• Conclusion

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Mobile Usage
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Mobile Usage

• Roughly nine-in-ten American adults (92) own a
  mobile phone of some kind.
• Cell Phones continue to top of the list

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Mobile Usage (Trend for the past years)
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Mobile Usage

• 86 of those ages 18-29 have a smartphone,
• 83 of those ages 30-49
• 87 of those living in households earning
  75,000 and up annually

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Mobile Usage (Behaviour)

• 67 of cell owners find themselves checking their
  phone for messages, alerts, or calls even when
  they dont notice their phone ringing or
  vibrating.
• 44 of cell owners have slept with their phone
  next to their bed because they wanted to make
  sure they didnt miss any calls, text messages,
  or other updates during the night.

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Mobile Usage (Behaviour 2)

• 29 of cell owners describe their cell phone as
  something they cant imagine living without.
• Get help in an emergency situation 19 have
  used their phone to do that in the past 30 days.

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Mobile Usage (Reasons to Use)
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Communication Cohesion
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Communication Cohesion ( Current State)
Research from the Vancouver Foundation
Apartment dwellers are more isolated from their
neighbours compared to those living in townhomes

• 43 of people living in high-rises do not know at
  least two of their neighbours names.
• When it comes to doing favours for neighbours,
  57 of all people surveyed have not done a favour
  and this spikes to 77 for apartment dwellers.

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Communication Cohesion ( Solutions)
3 Solutions in order to improve the communication
1. Serendipitous Encounters Takes place in the
elevator, at the pool, in the car park,
while taking out the garbage, and other routine
activities. 2. Sociocultural Animation
Community barbecues, donation appeals, landscape
rejuvenation programs, and resident
associations
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Communication Cohesion ( Solutions) cnt

• 3.Digital Augmentation Which is defined as a
  community network system that acts as a virtual
  space for social interaction that complements
  existing public spaces.
• Resident directories with member profiles
  (Resident Portal)
• Private social networks (Resident Portal)
• Interactive community platform (Resident Portal)

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Communication Cohesion
Real Estate Mobile Technology is useful to
reflect upon because in order to strengthen
neighbour-to-neighbour relationships in
apartments, interventions need to happen at each
level. Transform rental property management
through improved communications
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Automation Convenience
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Automation Convenience

• Enhanced comfort and convenience
• Accessible 24/7
• speed up service delivery
• Everything is documented
• Responsive to requests
• Keeping up with the pace
• Create a partnership with tenants by increasing
  communication

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Automation Convenience
Streamline operations and improve engagement with
tenants
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Retention
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Retention
Quick response time Better communication
Happy tenants Higher retention rate
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Retention Technology
Technology is a central strategy in tenant
retention and attracting new residents

• Tenant retention strategies Mobile technology can
  offer
• Tenant information Directory Important
  information community and building rules
  instructions for unit care and life safety
  information.
• Instant Communication
• Automated tracking systems for tenant
  communications and maintenance requests.
• Resident satisfaction surveys
• And many more

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90

• Of messages on cellphones are read within
• 3 minutes
• Of being delivered

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Retention Communication

• Communication with tenants is one of the most
  important factors in keeping long-term renters
  happy
• Knowing how to communicate with residents through
  the channels they prefer can translate to
  increased conversion, retention, referrals and
  higher customer satisfaction levels.

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Market Trend Millennials
A Digital Generation
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Millennials

• Millennials are reshaping demands as they enter
  the tenant marketplace
• Approximately 10,000 Millennials turn 21 everyday
  in America. TIME
• By 2018, Millennials will have the most spending
  power of any generation. BAZAAR
• It is necessary to understand Their needs

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Millennials Expectations

• Their expectations from tenant spaces
• Advanced Mobile Technology
• Streamlined Operations
• Better Engagement with others
• Sustainability Features

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Millennials Expectations
http//www.rentseeker.ca/blog/index.php/what-mille
nnials-look-for-when-apartment-hunting/2218
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In Summary
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92

• Of Adults Own a Cell phone
• And it continues to top the list of devices

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Conclusion
Real Estate Mobile Technology is useful to
reflect upon because in order to strengthen
neighbour-to-neighbour relationships in
apartments, interventions need to happen at each
level.
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Conclusion

• Enhanced comfort and convenience
• Accessible 24/7
• speed up service delivery
• Everything is documented
• Responsive to requests
• Keeping up with the pace
• Create a partnership with tenants by increasing
  communication

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Conclusion
Improve Communication and response time using
mobile technology which leads to higher retention
rate
Quick response time Better communication
Happy tenants Higher retention rate
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Conclusion

• Millennials are reshaping demands as they enter
  the tenant marketplace.
• Their Expectations
• Advanced Mobile Technology
• Streamlined Operations
• Better Engagement with others
• Sustainability Features

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Thank you!
GreenApps.com Info_at_greenapps.com