5 Major Benefits of Airplane Advertising

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5 Major Benefits of Airplane Advertising
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1. Cost Effectiveness

• When a company set up their budget, their utmost
  effort is to keep the advertising cost to minimum
  while getting maximum benefits from it.

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It is surprising that the people setting up the
budget usually overlook the most cost-effective
approach for marketing aerial advertising. This
approach is very inexpensive as compared to other
modes of advertising.
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The approximate cost is 50 cents per thousand
prospects clearly a lot cheaper than any other
advertising method. For a TV commercial you may
have to pay tens of thousands of dollars whereas
an airplane can present the same ad to a large
number of people at a much cheaper cost.
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2. High Recall Value

• On average each viewer gets over 17 seconds of
  read time, and as the plane flies again and again
  the message will be surely delivered to the
  viewers without problems.

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The recall value of airplane advertising is many
times higher than any other marketing approach.
According to surveys nearly ninety percent of the
people remember the airplane banner after 30
minutes it had passed.
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Almost eighty percent remembered what was being
advertised and nearly seventy percent could
remember at least the half message.
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3. A Novel Approach

• Airplane advertising is surely a novel and
  civilized approach. People have the instinct to
  look at the airplane after hearing its buzzing
  sound and your aerial banner will convey to them
  your message in a catchy style.

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Moreover people regard aerial marketing as a
welcome distraction and entertaining.
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The reason why that this approach is not
intrusive like placing flyers in someone's home
or car, or continuing running commercial
throughout your favorite TV show.
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As a result, people will perceive your message
gleefully and with a more positive frame of mind.
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4. High Consumers' Responses

• Surveys have revealed that aerial ads were
  responsible for 20 more responses to a typical
  ad campaign. When people see something new they
  are forced by their instinct to discover more
  about it.

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So, when they see your brand on the airplane
banner they will may purchase your product the
next time they visit a store or at least explore
it. The example of The State of Maine Lottery
clearly shows the high consumer response.
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Diverse mediums were used for lottery's ad
campaign including the traditional media and
aerial advertising only 6 of the budget was
allocated to airplane marketing. In a survey
later on, nearly 70 of the people were asked how
they came to know about the launching of this
lottery and 18.3 of them said they came to know
about the lottery via aerial ads.
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5. Simple Approach - Suitable For Every Business

• The airplane banner does not give much detail
  about the business but it is simple and precise,
  conveying the exact message to the consumers.

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As aerial advertising allows you to hit the
specific area or market, it is suitable for
business of any nature and any size i.e. you can
launch a campaign in a specific market or all the
major markets of US.
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Whether you are launching a new product, planning
to makeover the image of your brand or trying to
get the attraction of maximum audience in an
inexpensive way aerial advertising is a great
option.
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Source

• Address ARNOLD AERIAL ADVERTISING INC. New York
  Headquarters. 48 Wall Street, 11th Floor, New
  York, NY, 10005.
• Phone [phone]
• Fax [phone]
• Toll Free (800) 311 9130
• Email info_at_arnoldaerial.com
• Website www.arnoldaerial.com