BUS 235 AID Peer Educator/ bus235aid.com

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BUS 235 AID Peer Educator/ bus235aid.com

• FOR MORE CLASSES VISIT
• www.bus235aid.com

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BUS 235 Entire Course (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com   BUS 235 Week 1 DQ 1
Marketing Trends BUS 235 Week 1 DQ 2 Customer
Needs and Wants BUS 235 Week 2 DQ 1 Market
Research BUS 235 Week 2 DQ 2 Customer Loyalty
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BUS 235 Week 1 DQ 1 Marketing Trends (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Marketing
Trends Consider the broad changes occurring in
marketing today and identify themes that you
believe are emerging from these changes. Can
these themes and changes be related to societal
forces? How? Provide examples of societal changes
and how these changes have impacted the way
marketing activities are conducted. Respond to at
least two of your classmates postings.
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BUS 235 Week 1 DQ 2 Customer Needs and Wants
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com  
Customer Needs and Wants Marketing has often been
defined in terms of satisfying customers needs
and wants however, marketing critics argue that
marketing can be unethical by creating needs and
wants that did not exist before. Marketing can
encourage customers to spend money on goods and
services they really do not need or want.
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BUS 235 Week 2 DQ 1 Market Research (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Market
Research Describe methods you would use to
analyze one of these three different markets
consumer, industrial or international markets.
What challenges would you face to ensure accurate
data gathering in the market and what
recommendations would you make to overcome those
challenges? Respond to at least two of your
classmates postings.
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BUS 235 Week 2 DQ 2 Customer Loyalty (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Customer
Loyalty Successful companies recognize that high
satisfaction leads to high customer loyalty.
Provide an example of a company to which you are
loyal in terms of buying products or services.
What marketing actions does the company take to
promote your loyalty and satisfaction? Respond
to at least two of your classmates postings.
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BUS 235 Week 3 Assignment Retail Store (Walmart)
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com  
Week 3 Assignment Visit any retail
establishment of your choice in order to gain
specific knowledge about the marketing activities
of the operation. Provide a 2-3 page report on
your visit using at least two references (one
reference to be the textbook) to support your
analysis.
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BUS 235 Week 3 DQ 1 Branding Debate (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Branding
Debate Take a position on one of the following
statements a) All brands have a limited life as
indicated by the product life cycle and will slip
or disappear. b) There is no reason why a
successful brand cant live forever. Provide
examples to support your position. Respond to at
least two of your classmates postings.
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BUS 235 Week 3 DQ 2 New Product Development
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com  
New Product Development Have you ever had a need
for or interest in a new product or service that
you wish someone had developed? Identify what you
believe could be a new product or service and why
you think it would be successful. Is the product
or service targeted to a particular group or
would it be available to the mass market?
Describe how you would test market the product or
service to determine if it has commercialization
potential. Respond to at least two of your
classmates postings.
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BUS 235 Week 4 DQ 1 Price and Ethics (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Price and
Ethics Discuss the ethics of pricing products to
match the value that consumers are willing to pay
for products (e.g., 2.50 bottle of water, 150
running shoes, etc.). Is it unethical to charge
high prices when the cost of making a product is
significantly less than the retail price?
Provide examples. Respond to at least two of your
classmates postings.
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BUS 235 Week 4 DQ 2 Service Marketing (Ash) FOR
MORE CLASSES VISIT www.bus235aid.com   Service
Marketing Identify the differences between
product and service marketing. For example, how
does Ashford market its services (education)
differently than businesses offering products
such as the retail store you visited in week
three? Respond to at least two of your
classmates postings.
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BUS 235 Week 5 DQ 1 Super Bowl Advertising
(Ash) FOR MORE CLASSES VISIT www.bus235aid.com  
Super Bowl Advertising Super Bowl commercials
cost millions of dollars (as an example,
companies paid an average of 2.6 million for 30
seconds of airtime in Super Bowl XLIV for the
chance to reach a projected audience of 90
million viewers worldwide). View the latest Super
Bowl ads. Identify which ad you believe was the
most effective for domestic and international
markets and why. Respond to two of your
classmates and discuss whether you believe their
choices would be successful for domestic and
international markets. Why or why not?
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BUS 235 Week 5 DQ 2 AMA (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com   AMA Visit the American
Marketing Association, AMA, website and review
the statement of ethics. Identify two companies
that you believe integrate corporate social
marketing in their overall strategic marketing
plan. Provide examples. Respond to at least two
of your classmates postings.
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BUS 235 Week 5 Final Paper The Marketing Mix
(Amazon) (Ash) FOR MORE CLASSES
VISIT www.bus235aid.com   Week 5 Final Paper
The Marketing Mix Select an existing product
and identify its target market. Describe how each
variable of the marketing mix (product, price,
place, and promotion) is being executed. Address
at least three elements of each variable. Focus
of The Marketing Mix
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BUS 235 AID Peer Educator/ bus235aid.com

• FOR MORE CLASSES VISIT
• www.bus235aid.com