5 Misconceptions To Avoid When Opting For Mobile Commerce

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5 Misconceptions To Avoid When Opting For Mobile
Commerce
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• Mobile commerce possesses a big chunk of total
  retail ecommerce traffic, which amounts at a
  guess to almost 30 in US online retail market.
  This is the number observed in the study of
  online commerce of last 3 months. There is one
  more trend that customers registered as they shop
  around using online stores. Nearly, 40 of total
  sales through digital means were done using
  cross-device mode. This goes to say that
  consumers relied on more than one device through
  their shopping spree.
• So now that mobile has become the definition of
  host for digital services, we have narrated below
  some widely accepted prejudices and delusions
  about mobile commerceand ways to utilize the
  power of digital devices to enhance your business.

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Mobile Is An Optional Instrument

• Mobiles and all other compact digital devices are
  growing to become the main source of quick
  information and answers to the curious questions
  of users. Shoppers dont take them as optional
  device, as just another channel to resolve their
  problems. They conjure internet services and
  choose their most favorite or available device to
  access the details of whatever they need to know
  or buy. Mobile plays an epic role in making the
  customers journey happy, delightful and
  fulfilling.
• Interacting with multiple screens or adopting
  multiple digital devices to search, compare,
  analyze and finally purchase an item has now
  become almost next to common. According to
  Criteos statistics, nearly 68 of shoppers make
  use of multiple devices to buy a product, at
  least half of the time they shop online. Mobile
  is an instrumental in bridging the gap between
  the physical world of buyers and the digital
  world of products and services, establishing a
  poised connection between customers and product
  details, content, pricing, offers and other
  essential influencers.

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Mobile Experience Is More Like A Minimalism Of
Desktop

• Although mobile has made things easy for those
  who like to take their world wherever they go, it
  might be a little bit of exaggerated belief to
  say that mobile experienced is minimalist
  approach and digital transformation of Desktop
  version. The navigational and functional aspects
  of mobile version are different from that you
  enjoy on the Desktop.
• What you get to view on mobile is independent of
  desktop content and hence while designing the
  mobile UX, ease of usability and navigation are
  considered. When you change something in your
  desktop website, it does not get reflected on the
  mobile site.

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Mobile Is The Lifestyle Device For Young Minds

• This is a critically observed myth that belies
  the actual fact. While it is true that youngsters
  are among those fanatics always stuck greedily to
  their mobile devices and apps, the demographic
  trends are not just limited to people of limited
  age group. Teenagers prefer technology a lot, but
  the people aged between 46-54 are deemed fastest
  growing mobile users today. So this is one of the
  major misconceptions for businesses that think
  mobile commerce is only for the lavish
  20-something people that do not integrate seniors
  and other target demographics.

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Tablets Are Just A Bigger Form Of Smartphones

• Tablets fall somewhere between the smartphone expe
  rience and desktop one with much more convenience
  and ease than offered by mobile screen. Users can
  have a better viewing experience and ease of
  exploring different parts of the website. Tablets
  can cleverly reduce the hugeness of the desktops
  regular site to the optimal size where customers
  can have the opportunity to analyze the content
  more effectively. So ignoring the importance of
  tablets as inevitable digital device can lead to
  loss of prospect customers.

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Mobile Is Still An Infant In Online Transactions

• This might be a terrible thought to harbor under
  the given standards of the time, that mobile is
  still toddling in the far-grown world of online
  engagement. Mobile optimized websites and mobile
  friendly apps are no longer a big dream. So
  investing only in desktop oriented websites will
  not be a great approach matching with modern
  expectations of digital customers. Customers want
  to see you evolve in your efforts to provide them
  customized, optimized and personalized services
  they want you to change the status quo and enrich
  the customer journey with digital experience.
• This is why having a viable mobile web
  development strategy is quite important to
  businesses looking to reach and influence the
  maximum customers around the globe.

Originally published at http//bit.ly/1YlyucN
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