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• ASHFORD CGD 318 Entire Course

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations

• ASHFORD CGD 318 Week 1 DQ 1 What is Public
  Relations
• ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
  Crisis Management
• ASHFORD CGD 318 Week 1 Quiz
• ASHFORD CGD 318 Week 2 DQ 1 Public Relations
  Research
• ASHFORD CGD 318 Week 2 DQ 2 Publics Public
  Opinion

• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research. Compare and
  contrast the major differences and
  interrelationships between public relations and
  journalism. Has public relations influenced your
  buyer behavior? Synthesize the course

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• ASHFORD CGD 318 Week 1 DQ 2 Public Relations and
  Crisis Management

• ASHFORD CGD 318 Week 1 Quiz

• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?
  Based on the course materials and the video and
  other research, synthesize the concepts and give
  an illustration of how Toyota might have changed
  public perception

• 1.         When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2.         According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT
• 3.         What is not a contingency factor that
  public relations professionals must take into
  account in managing a conflict with its public?

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• ASHFORD CGD 318 Week 2 Assignment To Accept or
  Reject a Client

• ASHFORD CGD 318 Week 2 DQ 1 Public Relations
  Research

• To Accept or Reject a Client. A well-known
  professional baseball player is suspected of
  having used steroids and other performance-enhanci
  ng drugs. He has not been charged. His agent asks
  you to advise and assist him in handling the
  intense media interest in the case. He wants you
  to try to place favorable stories about the
  baseball star in the media and create a positive
  environment for him. If formally accused,

• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization. Assess the manner
  in which public relations research can help
  professionals build and shape PR campaigns.
  Respond substantively to at least two of your
  classmates postings

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• ASHFORD CGD 318 Week 2 DQ 2 Publics And Public
  Opinion

• ASHFORD CGD 318 Week 2 Quiz

• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped. Compare and contrast the influence of the
  different types of opinion leaders and their
  influence on shaping public opinion. Respond
  substantively to at least two of your classmates
  postings.

• 1.         Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2.         Motivational objectives are more
  difficult to accomplish because
• 3.         What persuasive tactic is being used
  when a political candidate begins to use the
  issue of employment if the poll indicates that
  unemployment is a key issue?

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• ASHFORD CGD 318 Week 3 Assignment News Release

• ASHFORD CGD 318 Week 3 DQ 1 The Audience

• News Release. Review the section entitled The
  Format of a News Release in the beginning of
  Chapter 10. Choose an existing product or a made
  up product and write a one to two page news
  release (not including title and reference pages)
  announcing the introduction of the new product
  using the provided format.
• Include at least one scholarly resource in
  addition to the course text.

• The Audience. Select and discuss one of the
  following questions. Conduct research using the
  text and the Universitys Online Library to
  support the position you take. Respond
  substantively to at least two of your classmates
  postings.
• a. Assess the public relations implications of
  the senior market in the United States. Identify
  a specific senior audience. Is this an
  influential audience? Why or why not?

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• ASHFORD CGD 318 Week 3 DQ 2 Public Relations
  Tactics

• ASHFORD CGD 318 Week 3 Quiz

• Public Relations Tactics. Review the public
  relations communications instruments in Chapter
  10, such as news releases, brochures, and
  broadcast media. Select an organization, and
  compare and contrast the strengths and
  limitations of two instruments used by the
  organization. Which tactic is least effective and
  why? Which tactic is most effective and why?
  Synthesize the course materials.

• 1.         This form of news delivery to
  television stations must be carefully considered
  because of the cost.
• 2.         The most widely used document issued
  by practitioners to news media is the
• 3.         Which is a good public relations tech
  tool of internal communication with employees?
• 4.         What is the principal media impact and
  attraction of American Idol?

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• ASHFORD CGD 318 Week 4 DQ 1 Global Impact of
  Public Relations

• ASHFORD CGD 318 Week 4 DQ 2 Business, Sports,
  Tourism, and Entertainment

• Global Impact of Public Relations. Select an
  organization from the United States that conducts
  business in countries other than the U. S., and
  assess the impact of global public relations on
  buyer behavior (hint Coca-Cola, Disney,
  McDonalds, etc.). Respond substantively to at
  least two of your classmates postings.

• Business, Sports, Tourism, and Entertainment.
  Synthesize the course materials and evaluate how
  the public relations professional educates the
  media using a specific example either from a
  corporation, a sports celebrity, tourism (for a
  state, for example), or for an entertainer.
  Respond substantively to at least two of your
  classmates postings

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• ASHFORD CGD 318 Week 4 Quiz

• ASHFORD CGD 318 Week 5 DQ 1 Public Relations And
  Non

• 1.         Which is NOT a Hofstedes cultural
  dimension that addresses a cultural difference?
• 2.         The pinnacle of corporate sponsorships
  is
• 3.         The refusal to buy the products or
  services of a company is called
• 4.         News releases in Malaysia should be
  distributed to avoid confusion and enhance
  understanding is

• Public Relations Non-Profit Organizations. Selec
  t a non-profit organization (American Red Cross,
  Salvation Army, etc.) and assess the role of
  public relations in that non-profit organization.
  Compare and contrast at least two characteristics
  between a for-profit organization and a
  non-profit organization. Respond substantively to
  at least two of your classmates postings.

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• ASHFORD CGD 318 Week 5 DQ 2 Public Relations in
  the 21st Century

• ASHFORD CGD 318 Week 5 Final Paper

• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign.
  To what extent has this company incorporated
  newer media into its public relations strategy?
  Use the course materials

• Focus of the Final Paper
• For the Final Paper, you will be evaluating the
  public relations practices at an organization
  based on all the chapters in the course text.
• Develop a paper that answers the following
  questions based on the organization of your
  choice.

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