New Trends Gaining Traction in Online Marketing

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New Trends Gaining Traction in Online Marketing
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Online marketing is complex and volatile with new
hardware, software and user preferences
constantly creating sweeping changes. These
changes either get adopted or ignored by the
business world and as it happens those who
respond most quickly make the biggest gains.
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Some of the new trends gaining traction in online
marketing are below

• The use of Video Ads is said to skyrocket in 2016
  because Google has flagged that it is getting on
  board with in-SERP video advertising. This will
  mean that video ads feature more regularly across
  pre-existing platforms and start cropping up on
  new ones.
• App indexing will lead to an explosion of apps in
  2016 and beyond with more business owners
  choosing to create a dedicated app for the
  increased visibility this will give their
  business. Apps can do everything websites can,
  except in more intuitive, convenient, accessible
  ways.
• Digital Assistants are going to lead a new type
  of digital search optimization. While Siri and
  Cortana use search engines they only do so when
  necessary. So businesses will be best placed if
  they make their services and information easily
  accessible to digital assistants. This will
  create a short cut to the assistant.

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