Why Does Email Marketing Campaign Still Matter For Your Business? (2)

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Why Email Marketing Campaign Is So Important For
Your Business?
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2
Marketing your business is one of the most
important considerations, as the success of your
organization depends a lot on this segment. There
are a lot of marketing options nowadays, and
email marketing campaign is one of them. Although
taken as an old school way, it is still an
effective marketing method holding an important
place due to the following reasons-  
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3

• Potential reach although only a fraction of
  subscribers open and email to read its content,
  the email reaches the inbox of an abundant number
  of consumers, raising its potential reach.

• Longer life span unlike a Tweet with a shorter
  life span, the popularity of which can be
  predicted in the first five minutes, emails do
  not die itself until killed or deleted by the
  subscriber.
•  

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4

• Measurable a set of solid metrics can track the
  growth and open rate, click rate, number of
  unsubscribe, and even the sales and revenue done
  by email messages.

• Potential connections just like social media
  networks including Facebook, Twitter, LinkedIn
  etc., which connects people in a very social and
  friendly way, the email messages can also be
  framed in a way to connect with the potential
  customers in the same social way.

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5

• Promotional tendency unlike Facebook and Twitter
  where people connect with their families and
  friends and are more frequently used for this
  purpose, bulk email service are more utilized by
  different businesses to promote their products
  services etc. and connect with the potential
  customers.

• Mobile as we all know this is a smartphone
  generation and more and more customers make use
  of their smartphone and other mobile devices.
  According to statistics emails are more opened on
  mobile devices and over 12 of transactions take
  place here.

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Thank You By hypermail.com
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