Brand Identity

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Brand Identity A companys brand identity is its
prestige. A brand can be a name, design, symbol
or other feature that distinguishes one business
product from those of others. A companys brand
identity shows how that business wants to be
accepted by consumers. The components of the
brand like name, logo, tone, tagline, color are
the key elements designed and created by the
business to reflect the market and an impression
to its customers for the company. Brand identity
is the term for how consumers actually perceive
the brand. A companys brand identity is what it
says about the business the product or service
they deliver, the quality service they give to
customer, its advantages over competing brands.
Once a brand becomes popular in their customers
mind then the product or service they providing
will be more demanding in customer. To create a
Brand Identity company needs to build a strong
product or service, have to deliver more than
customers expectation, need to give quality
product and have to maintain the quality level.
A company needs to overcome the weakness of their
business. They need to analyze the market,
determine the key business goal, and identify its
customer and their needs. A Brand Identity is
the personality. Brand identity takes time to
develop. A companys brand is considered one of
the most valuable assets for a companys balance
sheet. Companys brand name and the goodwill
positively associated to brands impression.
Building brand loyalty can bring in consistent
sales and make products more successful. Every
Business has its own brand whether the business
is small or very big. A business always be
identified by its business name which itself is
its brand name. Every people are purchasing
products due to the brand name because they know
the product quality they deliver. Brand value is
very important for a business that ascribes a
money value to a brand, and that helps to count
marketing investment to be managed. Effective
branding can result in higher sales of products
and services they offer. An organization
communicates to the customers through its brand
identity and marketing strategies. A brand is
unique due to its identity, quality of service,
popular in customer. Brand identity is the
promise that an organization makes to consumers.
Brand identity leads to brand loyalty, brand
preference, brand quality, high credibility, good
prices and good financial returns The brand can
be known as products, services, a personality, a
mission, and a position it occupies in consumers
minds. Brand identity includes the feelings and
expectations of the market and consumers. To make
a brand identity organization does advertising,
marketing, uses social media sites, publishing
posters of brand. An organization having a good
brand identity have improved brand awareness, its
popularity, motivated team of employees who feel
proud working in a well branded organization,
active buyers, and corporate style business. A
good brand name establishes
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an immediate connection between the organization
and consumers. In short a brand identity is the
value of that organization. For more detail
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