How a Facebook Contest Helped Real Estate Giant Sangam LifeSpaces Increase Fans

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How a Facebook Contest Helped Real Estate Giant
Sangam LifeSpaces Increase Fans

• By Activ Eight Dimensions

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Overview

• Sangam Group was established in 1985 and became
  the face of success in Indian business industry.
  Sangam Group has successfully run businesses in
  Textile, Steel and industry. They started their
  real estate business under the brand name Sangam
  Lifespaces Limited. Sangam Lifespaces Limited has
  become one of the leading real estate brands in
  Mumbai.
• For nearly two years now, weve been servicing
  Sangam Lifespaces for various requirements
  including SEO, SMM, Creative, Corporate Identity,
  Web Development etc. Since the brand did not have
  a presence in the digital space, we were
  entrusted with the task of creating awareness
  using social media. We recommended that they run
  a contest specifically on Facebook, rather than
  on Twitter, Instagram or LinkedIn.
• The idea was to run a big campaign on Facebook to
  create Brand Awareness. Since the success of the
  contest depended on the Prize or gift on offer,
  an attractive gift was finalized. Sangam
  Lifespaces decided to offer an Apple Watch, which
  is a latest trending electronic gadget.

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Objective The main objective was to get page
likes, post likes, post shares, comments and user
engagement. Sangam Lifespaces Limited is one of
the reputed real estate brands in Mumbai and
wanted to get the attention of social media
users.
Lets See How We Hosted The Contest
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Contest Idea

• We did research about the various types of
  Facebook Contests but ultimately decided to go
  with our own unique contest idea. We wanted our
  objective to be achieved through a single contest
  only.
• The Contest was simple. User had to follow the
  steps below
• User had to like the company page
• User had to like the post
• User had to share the post by using
  SangamLifeSpaces as a hashtag by tagging a
  maximum number of friends
• Users were allowed to share the Sangam Lifespaces
  post, as many times they wanted.
• Result
• User Engagement We not only got user engagement
  with the post we promoted but also on other
  supplementary posts. We also did countdown posts
  like Are you among Top 50 Contestants, Top 25
  Contestants and Top 10 Contestants. These posts
  helped Sangam Lifespaces to increase user
  engagement.

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Top 50 ContestantsLikes 150Shares
1,800Comments 160
Lets see some of the posts which got engagement
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Top 25 ContestantsLikes 130Shares
480Comments 110
Top 25 Contestants Post
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Top 10 ContestantsLikes 95Shares
100Comments 70
Top 10 Contestants Post
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The results of the overall campaign were
excellent, more than we expected. We thought that
we would get a thousand likes by running a
campaign but it was far more than that. The Apple
Watch as a prize/gift also played an important
role in making this campaign go viral on Facebook.
Lets See The Overall Campaign Performance
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Conclusion

• A Facebook Contest is perhaps the best way to get
  fans and user engagement. Its not easy to get
  fans and user engagement by doing organic
  activities. One should invest some money on
  social media for paid promotion. Facebook boost
  post campaign not only helps to get post likes
  but also helps to get page likes. The contest
  performance also depends on the gift you are
  offering. Apple Watch did help Sangam LifeSpaces
  to gain new fans and user engagement.

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