Overcome The Language Barrier in Business

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Overcoming The Language Barriers In Business
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Contents

• Introduction
• Hire Interpretation Experts
• Knowledge of The Market
• Build a Personal Relationship
• Use The Appropriate Communication Tools
• Localizing For The Market
• Dont Use Jargon
• Educate Yourself
• Send Feedback
• Using Visual Communication
• Ask If The Communication Was Clear

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Introduction
Communication is a very important aspect of
expanding a business overseas. Different
countries have different languages and one must
understand these to be able to communicate with
the clients. Since it is difficult to know
different languages, it becomes difficult to
overcome the language barrier.
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Hire Interpretation Experts

• Since it is not possible to know each language of
  the countries you are expanding to, you can hire
  language experts who can help communicate with
  clients, with ease.
• These should preferably have knowledge of the
  industry in which you are operating in, so they
  know what they are talking while they are
  communicating with customers.

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Knowledge of The Market

• It is important to have as much knowledge about
  the market as possible. Knowing about the size of
  the potential market helps you know whether to
  expand in this market or not. Having the cultural
  knowledge of the place helps in communicating
  effectively with the clients. One must know
  about the different languages that are spoken and
  how are these languages different from each
  other.
• Understanding the legal requirements of selling
  your services in a particular region is also
  important.

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Build a Personal Relationship

• Building a personal relationship with the client
  is a key effective client communication. Getting
  to know the client on a personal level and
  talking about personal interests, helps in
  breaking the ice and getting the client to open
  up and be comfortable. This leads to a positive
  business relationship.
• Wishing the client on their Birthday and
  Anniversary adds a feel good factor to the
  relationship.

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Using The Appropriate Communication Tools

• Invoicera is one tool that helps in managing the
  complete B2B communication cycle for all kinds of
  business requirements. The tool helps in creating
  business documents like estimates, invoices and
  purchase orders with ease.
• It is a multi-lingual platform and and helps in
  customizing the documents according to the
  language requirements of clients from different
  countries. One can also use online tools like
  Google translate to communicate effectively with
  overseas clients.

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Localizing For The Market

• Understanding the market helps in localizing
  according to the needs and requirements of the
  market.
• This is helpful in customizing the products and
  services and catering to that market more
  effectively.

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Dont Use Jargon

• One should be careful while communicating with
  overseas clients. It is not advisable to use
  jargon or complicated terms while communicating
  with clients.
• This makes it difficult for the client to
  understand and renders the whole conversation or
  the meeting futile.

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Educate Yourself

• Knowing some basic words of the language in which
  your clients speak in, helps in building a
  positive relationship with them.
• Greeting the client in their own language would
  help you build a strong relationship with them.

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Send Feedback

• Client feedback is an interesting way to
  understand if the services are up to the mark or
  not.
• Making sure that the client is happy with the
  services is crucial.

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Using Visual Communication
This form of communication really works at times.
One can use visual gestures to make the client
understand what needs to be communicated.
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Ask If The Communication Was Clear

• One has to go out there and ask the client, if
  the communication was clear.
• This makes the client feel comfortable and ask
  for any sort of clarifications.

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Get In Touch
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