Users Are Cutting E-Commerce Companies Major Slack On Mobile Experiences

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USERS ARE CUTTING E-COMMERCE COMPANIES MAJOR
SLACK ON MOBILE EXPERIENCES
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A sites performance on mobile is really
important, but industry consistency isnt there.
Customer experience is frustrating at best. You
get the impulse to do research on a product and
you want to complete a purchase on your phone.
Along with many other potential customers, your
efforts are often thwarted by endless white
screen time, poor navigation, a mixture of slow
and fast load times when you click through a
site, and if you make it there, trouble with your
transaction. You probably end up refreshing the
page, waiting, and often giving up at some point
during the process, only to file the impulse in
the back of your mind for the next time that you
are in front of your laptop. Busy lives often
lead to forgetting to go back to that site and
finish up or losing your impulse to buy almost
entirely.
BUT, ALLS NOT LOST FOR AN E-COMMERCE
COMPANY Consumers will cut you a little slack
when it comes to mobile experience. When Instart
Logic conducted a survey of 2000 consumers, only
27 said that they would lose confidence in a
brand if their mobile site was slow to load or
didnt function properly. One very possible
explanation for the reason people are so
forgiving of brands on mobile is because they
direct their blame on their phone/network/wifi
connection instead of the brand. That means that
though sites are losing out on transactions,
theyre not losing them forever. Here are the
facts that back up this claim 35 of people said
theyd come back after a few minutes to the
site/app after it failed to load, and an
additional 27 said theyd just keep refreshing
until something showed up.
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HERE ARE THE TOP 4 PERFORMANCE ISSUES THAT ARE
HOLDING BACK CUSTOMER SPEND ON MOBILE
Internet speed 55 said that this is what
stopped them from spending (more) Navigation 58
said that in general, most sites are too
complicated to navigate on their phone and
transactions are not easy to make Security 76
of people are concerned about companies storing
their credit card information UI 57 said that
their screens are too small Well, you cant do
anything about the internet speed, but you
can optimize your site to offset that issue. Here
are the top 3 areas companies need to improve in
order to increase mobile sales Speed 59 of
people said that if the app/site was faster on
mobile, theyd shop more. Optimizations such as
FEO that go into your code can be tricky and
brittle. No big deal but at Instart Logic, we
can reduce the size of your fat site without
touching any code. Security 43 said that theyd
spend more if sites were more secure. Are you PCI
Level 1-compliant and do you have web
security? Navigation a staggering 92 of people
said, make your navigation easier for me! They
really want every page to be fast, easy to
navigate to and from, and their ability to make a
transaction a lot easier. At Instart Logic, not
only do we have a content delivery network as
part of our platform, but we also
have application-level capabilities to make every
part of your website super speedy. So there you
have it. This is a second chance for e-Commerce
companies to grab some of that cash off the
table! All you have to do is provide a faster,
more secure experience on mobile to convert
browsers into purchasers.
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Instart Logic makes application delivery fast,
secure, and easy.
Instart Logic provides the first cloud
application delivery service in the world to
extend beyond the limited backend-only cloud
architectures of the past with an innovative,
intelligent end-to-end platform delivered as a
service.Our end-to-end platform combines
machine learning for performance and security
with a CDN for delivery. Designed for DevOps and
mobile-first applications.
Discover how it can work for your
website/application.
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