How Can You Make Checkout Process Less Boring For Your Customers?

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How Can You Make Checkout Process Less Boring For
Your Customers?
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• Doing everything to ensure customers dont flinch
  at the checkout process is nothing new. It goes
  without saying that making a checkout process
  worthy of ease and accessibility will definitely
  bring more profit to your ecommerce store. So if
  you want to become an ecommerce star in the
  market, you better start taking care of how
  customers really feel being and eventually
  crossing check out threshold.
• Think about your own experience. Would you like
  to rush to a store that displays more than
  enough, you need to make your final purchase?
  Customers are determined and confident about what
  they want. So in this state, treating them with
  the seemingly eternal checkout process will give
  them a hard time. They are not in some kind of
  tough spot where number of obstacles will add to
  their excitement.

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• Less is truly more condense the checkout span
• Global cart abandonment is hitting the peak level
  now and it has become the official prevalent
  concern in the market. Ecommerce market experts
  on their quest for cart solutions have discovered
  that congestion of too much clutter on customers
  way out can discourage them to take further
  action.
• In a study by UPS, 20 of people said their main
  reason for basket abandonment was that the
  checkout process was too long and confusing.
• Cart laden with merchandise is abandoned because
  there is a long wait down the line, boring and
  exasperating. Chuck out extra loads of
  information or even form requirements. Let buyers
  lounge through the checkout funnel make it fun
  and enjoyable and concise.

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• Support excellence
• Do you provide feel-good support to your
  customers? This is especially necessary when they
  have made up their mind about a product but just
  need a last-minute help. This is the best chance
  to increase conversion for your online store.
• No matter how precisely you have prepared product
  description, there would always be something
  about the product you sell, or services you give,
  that can puzzle them. Ask them upfront by
  automatic pop up of the chat box. Discover their
  problem and offer solution that is tailored just
  to answer their questions rather than propose a
  sales pitch.

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• Install progress indicators
• This is a crucial one having ability to be a king
  among different checkout solutions. So we will
  take you a little deeper. If you know where
  exactly you are going to stop to reach the final
  stage in your marathon, you will feel the sudden
  confident enthusiasm. Here comes the heroically
  solution Progress indicators.
• Using the progress indicators in a vivid design
  at a noticeable position on your checkout page
  will resolve the problem by informing them
  comfortable where they are in the process and how
  much patience they need, and for how long.
• This is also beneficial to customers when they
  have little time to finish the whole business of
  purchase. They will continue their checkout
  journey in knowledge that they will reach the
  final finish line after a certain number of
  steps. This psychology is highly applicable in
  Progress indicators.

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• Dont trigger the bombardment of ads
• Are you still torturing your customers with
  sudden pop ups of the ads during their checkout
  process? This is a mammoth mistake. Filling their
  funnel path to product purchase will bring no
  glory to your business. Nobody would like to be
  attacked by annoying bombardment of ads that are
  irrelevant or wont make sense to your customers.
  So purge those ads, and if you are into paid
  advertisement, make sure you checkout phase does
  not suffer.

Originally published at http//bit.ly/1oIx6oX
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