Questions to Ask Before Starting and Maintaining a Direct Farm Market Operation

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Questions to Ask Before Starting and Maintaining
a Direct Farm Market Operation
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• With the Direct Farm Marketing trend in full
  swing, more and more food producers, farmers and
  consumers are realising the real advantages of
  farmers markets.
• For farmers or growers, farmers markets not only
  provide the opportunity to sell products at
  retail prices but also allow them to have greater
  control over crop production, beef and sheep
  farming, mixed farming, and marketing decisions.
• Whats more, the vendor fees charged by markets
  being significantly lower than the costs of
  establishing an off-farm retail outlet,
  encourages farmers to give direct marketing a try
  without even making a huge investment.

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• While direct marketing involves little capital
  investment and major revenue benefits, it is
  imperative to not only understand the marketplace
  and business skills require to embark on the
  direct farm market operation but be well prepared
  and committed with a marketing mindset to
  building strong relationships with consumers who
  intend to buy directly from you (farmers).
• To ensure you start off well and manage to make
  the most out of your direct selling to the
  consumers, heres a list of questions you must
  answer before getting into direct farm marketing.

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• Do or could I produce products that the consumers
  are interested in buying through a direct
  marketing channel?
• What type of consumers should I target for my
  direct agribusiness marketing?
• Is my farm or agricultural property near a market
  large enough to benefit the direct farm marketing
  operation?
• What customer service strategies I should have in
  place to build customer loyalty and satisfaction?
• Are my workers and/or family interested in having
  direct contact with the consumers within in the
  farm property?
• How am I going to deal with parking and
  infrastructure needs like public toilets?
• What are the local laws, rules and regulations
  that apply once my farm property moves into
  direct marketing?

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• Direct farm marketing business can prove to be
  rather rewarding for both farmers and consumers
  if implemented strategically.
• In addition to the aforementioned questions, it
  could help a lot to pay heed to vital
  considerations including taxation, crop
  insurance, marketing by-laws, public health, food
  safety and service and human resources.

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Contact Us
Address 2/619 Pacific Highway, St Leonards NSW
2065 Phone  [phone]  Website http//kg2.c
om.au/ Email  insights_at_kg2.com.au
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