Email Marketing Services - Direct Message In Front Of Proper People - PowerPoint PPT Presentation

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Email Marketing Services - Direct Message In Front Of Proper People

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‘Direct Marketing Services’ refers to method of marketing the products and/or services of a company, directly to the prospect i.e. the traditional marketing method. ‘Email Marketing Services’ however refers to the technological method of marketing, using internet as the primary medium of communication. – PowerPoint PPT presentation

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Title: Email Marketing Services - Direct Message In Front Of Proper People


1
Email Marketing Services - Direct Message In
Front Of Proper People
Submitted By
2
  • Whether you go with Email Marketing Services or
    with Direct Marketing Services, both have their
    own advantages and disadvantages. Marketing
    Experts though suggests moving ahead with your
    marketing requirements, in combination of both.
    The benefits of sending direct mails are that, it
    has a longer shelf life. When you send direct
    mail, the receiver can carry it with them
    anywhere or may keep it in cupboard or drawer for
    future reference. Thats the benefit of direct
    mailing to the consumer. The catalogues are
    re-used whenever required. It remains in front of
    the consumer either on their office desk or at
    their home.

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  • The benefits of sending emails are that, its a
    faster and instant way of transmitting
    information. In the case of marketing via email,
    it can be deleted immediately or thrown in some
    other folder. Thats the reason emailing does not
    have longer shelf life. Once deleted from trash
    or recycle bin, it cannot be recovered. Secondly,
    email can get into the junk folder or spam
    folder. This is one of the largest troubles, the
    world faces while using the Email Marketing
    Services. There are so many illegal people
    responsible behind sending spam emails. Due to
    such people, sometimes the good emails also enter
    into junk folder due to technical error. This
    results in sufferings for genuine marketing
    people as well.

4
  • However, the disadvantages of sending direct
    mails also exist. When mailing is done using
    Direct Marketing Services, the cost of marketing
    increases much more compared to marketing via
    emails. This is the largest disadvantage of
    direct marketing. Now lets understand how to
    nurture the benefits of both the marketing
    methods in an effective and inexpensive way.
    There are certain rules and regulations which if
    followed, the Email Marketing Services would
    deliver excellent results for your business. Same
    is the case with direct mailings. The simple rule
    for emailing your mail should arrive in the
    inbox and the deliverability rate should be
    higher.

5
  • If you follow the above rule while sending
    emails, then you will also be able to see an
    improvement in the sales of your companys
    products and/or services. You need to have an
    analytics software or service in order to track
    the results. While sending emails, ask your email
    service provider company to deliver the tracking
    report. The tracking report will give you an idea
    of how many emails were received by end users and
    how many were opened. While using the Direct
    Marketing Services, make sure to use the services
    of the same company which provides you services
    related to email marketing. Direct Marketing
    costs more than emails, and the email senders
    know whom to send direct mails and whom to not
    send the direct mails.

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  • Apart from this, ask them to send direct mails
    only to selected responses, which are received as
    a result of email marketing campaign. In this way
    there will be a large deduction of unnecessary
    cost while sending direct messages, catalogues,
    pamphlets, etc. While selecting the service
    provider you have to be careful. You must first
    identify the correct service provider who holds a
    reputation and brand name in US Markets, such as
    for example TG Marketing USA. Secondly, the
    company should be genuine and result oriented
    service provider, not just a claimer. Some
    companies do only have mere claims to deliver,
    but are unable to implement practically. Its not
    going to increase the sales of your company, if
    the service provider does not deliver practical
    results.

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