Researcg and Planning

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Research and Planning
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The Film Poster

• The film poster is the piece of advertisement
  that audience members will first use to associate
  a film with a genre. Moreover, it is important
  that particular conventions are put across
  through the poster in order for consumers to
  identify a film with a genre that suits them.

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The first film poster we look at is Shutter
Island, belonging to the crime/thriller genre
much like my film, it is important to see what
they have used in the poster. A dark tone is set
over the whole poster, with red the only real
colour noticeable to the viewer. The deep red
colour used has connotations of evil and blood,
instantly engaging audience members interested in
films with a darker narrative. The actors face
an name are clearly visible so that viewers know
exactly who they can expect to see in the film.
Pathetic fallacy and a generally cold, dark feel
to the image further increases the suggestion
that the film will bring a dark, thrilling ride
to audience members.
Eyes off camera
Tag line entices the audience and provokes
interest.
Rain and dark weather used is an example of
pathetic fallacy showing film contains dark
themes.
Setting of the film seems haunting and spooky.
Film title clearly displayed in large font using
blood red colour.
Star of film in centre of page and actors name
clearly displayed
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Another example of a crime/thriller is The Game.
We can see many conventions similar to that of
Shutter Island. A dark tone is set over the whole
poster, with a deep red being used for a section
of the text once again connoting themes of
blood and drama. A tag line is again used to
entice the audience, players wanted invites the
viewer to get involved and see the film. Again,
the lead actors name and film title are clearly
visible, allowing audience members to get a clear
idea of who they can expect to see in the
picture. The image used suggests puzzling themes,
as well as remaining in touch with the name of
the film the game.
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The poster for the neo-noir psychological
thriller reflects certain aspects of the
storyline we see from the film, cleverly using
polaroid photographs to show the stars that
audiences can expect to see. As weve seen from
all of the film posters, the leading actors names
are again displayed in a font in keeping with the
rest of the page. The film title is in the
biggest sized font of the page, clearly
indicating that it is indeed the title of the
film. This poster also avoids a vast colour
scheme, using mainly dark tones and then harsh
lighting on the actors faces for the two images
used.
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Actors names
Tagline
Dark background used
Dark faded image of actor 1
Dark faded image of actor 2
INTO THE PAST
Film information
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Film information
Actors names
INTO THE PAST
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The Double Page Spread

• Double page spreads feature in magazines and
  provide readers with an insight into the movie.
  They often show images from the film, interviews
  with cast/crew and a brief hint of what movie -
  goers can expect from the featured flick.

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Contrast between the text and the background
means that text is easily visible
Whole page uses film image as the background
Lead actor takes up half of double page spread
Article headline
Stand first this acts as an introduction to the
article itself
A hint that the article continues
Columns
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The classy, traditional feel that is consistently
associated with the James Bond franchise is
something that definitely acted as an inspiration
when creating my crime/film noire production. The
double page spread feature on the article
provides plenty of opp
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Image
Title of article
Brief introduction
Article (2 columns)
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Image makes up the background of article
Image of actors
Title of article
Article (3 columns)