What makes the perfect email for marketing

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What makes the perfect email for marketing?
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• Email marketing is one of the most effective
  methods to acquire customers. However, it can be
  challenging to create emails that are successful.
  When we create the perfect email for marketing,
  we aim for success in order to engage and absorb
  the advantages of our content marketing and to
  progress in our digital marketing.

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• A perfect email helps to achieve the email
  marketing objectives or KPIs of the business. The
  challenge for the marketers is to answer the
  demands of their consumers and continually
   improve the process to create better emails that
  help to reach their goals.

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• Thus, the aim is not really perfection but
  improvement for your email marketing. The
  perfect email can still be subject to constant
  and consistent improvement.  To improve with your
  email for marketing, you can take on these
  challenges

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Email marketing challenge 1  Improved Email
Design

• Elements for your email design
• Pre-header
• Header
• Primary message
• Secondary message
• Footer

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• First impression lasts.  It is important to note
  then that what your opt-in email subscribers
  think of your emails matter.  Create and improve
  your email that looks great and deliver real
  results.  Each element in your email structure
  deserves scrutiny.

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Pre-header

• Your pre-header is simply an area at the very top
  of your email above the header where you can
  insert or display text and links and it is very
  important.  

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• This is important because your pre-header text is
  an extension of your subject line, the first line
  of text should be a marketing message that
  outlines the content of your email, your view
  online link must still be visible underneath or
  next to your marketing message and your subject
  line must be creative and not repeated.

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• Your pre-header plays a big part in helping
  subscribers determine if they want to open your
  email or not. As you can see, crafting the right
  pre-header can affect the open rate on mobile or
  smart watch devices. The limited space only
  allows certain words to be seen

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Header

• Your email header consists of your logo,
  navigation, forward to a friend, social media
  icons, phone numbers and other relevant and
  useful information for subscribers.  It is the
  first things that subscribers see and the most
  clicked-on areas of an email.To improve your
  header, it is important to keep it consistent
  with your website, to make it more trustworthy,
  reliable and instantly recognizable.

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Primary message

• Your primary message is where you show your
  subscribers your promotions of your products or
  services, encouraging people to sign up for an
  event, or make a purchase before X time. Make
  sure that your primary message contains a large
  title, one paragraph of text, a clear
  call-to-action, and an image. It is not good to
  go overboard and write a novel within it, just
  make your subscriber read your primary message in
  less than 10 seconds.

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Secondary message

• Your secondary message lies underneath your
  primary message.  If your subscribers are not
  interested in your primary message, you can offer
  your secondary message as an option for
  additional stories or products to click through. 
  It has the same format with your primary message
  but less is more, meaning do not overwhelm your
  subscribers with text!

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Footer

• Your footer is also a vital part in your email,
  if done correctly it can also increase your
  click-through rate. Usually your footer contains
  your address, phone numbers, useful links,
  privacy policy and social media icons.Make sure
  you include useful and interesting information in
  case your subscriber will not see anything
  relevant within your primary message and
  secondary message.   Make your unsubscribe links
  visible to avoid inconvenience to your subscriber
  and to avoid your email marked as spam.

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Email Marketing Challenge 2  A/B Testing Your
Email Campaigns

• Your email marketing must be efficient and
  effective to ensure improvement.  Through A/B
  testing you will understand what resonates more
  effectively with your audience.

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• A/B testing benefits
• You no longer need to rely on intuition alone
  instead, you can be sure by the reliable data
  driven insights as you test your buttons, images,
  headers, products photos and other visuals in
  your email campaigns.
• It measures the actual behaviors of your
  customers online
• Measure very small differences in the performance
  of various aspects of your emails
• Affordable with any budget due to the variety of
  tools available

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• You can always use the A/B testing method by
  comparing the results of your two identical
  emails with one changed variable (header,
  call-to-action button or product image) to see
  which improves the conversion rate of your email.
  You run the test and process the results that
  give you greater insights in improving your
  email. Consistent experimenting can help to
  optimize your goals with your email campaign and
  make your email marketing more engaging.

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• Email Marketing Challenge 3  Build Better Email
  HTML Templates
• Size matters.  Your emails must be 600-800 pixels
  maximum width to ensure better viewing within the
  preview-pane size used by clients.
• Design matters. Simple design speaks more.  Use
  grid-based layers and avoid complicated or
  complex elements that require HTML floats or
  positioning.
• Image matters.  Too many images on your email can
  cause it to load slowly.  Images may be initially
  blocked by email clients or background images may
  completely fail to load.
• Performance matters.  Emails that look good may
  not do well do not design an email that is
  essentially one large and slice-up image, it
  performs poorly.
• Fonts matter.  Use basic, simple and readable
  fonts such as Arial, Verdana, Georgia, and Times
  New Romans.
• Motion matters.  You can use a .gif for motion
  effects in an email.

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Email Marketing Challenge 4  Use of MailChimp
and Subject Heading

• MailChimp is an email marketing software (EMS)
  which gives you a number of easy options for
  designing, sending and saving templates of your
  emails. With MailChimp, it will help you to track
  your results so you can check the responses that
  you receive from your clients. This gives you
  better insights and ideas about how you can
  improve and make changes to your campaign in
  order to get a more positive response to your
  emails.

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• Through MailChimp, you can determine the best
  email subject heading or subject lines.  Subject
  lines are usually short, descriptive and provide
  reader with a reason to open your email and
  engage with your content marketing. Create your
  subject lines that is more personalized by using
  a subscribers first or last name to make it more
  engaging. 

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• MailChimp research suggests including a city name
  is more effective.  Use different subject lines
  and keep it short-50 characters or fewer is
  enough.  In addition, avoid splashy promotional
  phrases with your subject lines. Try framing it
  as questions to bring out the curiosity of your
  subscribers.

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• For more information, visit us

http//alvomedia.com/