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• CGD 218 Entire Course

• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important

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• Why is Visual Literacy Important 
• Watch Brian Kennedys TedTalk Brian Kennedy
  Visual Literacy and Why We Need It
  (http//www.youtube.com/watch?vOefLEpds5Is), and
  address the following questions
• Compare and contrast Kennedys definition of
  visual literacy with the textbooks definition.
•  

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• CGD 218 Week 1 Assignment Why is Visual Literacy
  Important 
• CGD 218 Week 1 Journal The Evolution of Media 
• CGD 218 Week 1 DQ 1Using Visuals to Communicate 
• CGD 218 Week 2 Assignment Final Project - Step
  Two 
• CGD 218 Week 2 DQ 1Typography in Business

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• CGD 218 Week 1 DQ 1 Using Visuals to Communicate

• CGD 218 Week 1 Journal The Evolution of Media

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• Using Visuals to Communicate
•  
• Regardless of where you work or what your career
  is, learning how to communicate effectively and
  professionally is important if you want to
  succeed. Further, learning how to successfully
  utilize visual media in your communication can
  dramatically enhance the effectiveness of your
  message.

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• The Evolution of Media
•  
• Over the past several decades, communication
  media have evolved significantly. In addition to
  communicating messages through books, newspapers,
  and magazines, we now have the ability to
  communicate through blogs, websites, and social
  media like Facebook, Twitter, and YouTube. Now,
  more than ever, the average person is capable of
  creating and distributing

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• CGD 218 Week 2 Assignment Final Project - Step Two

• CGD 218 Week 2 DQ 1 Typography in Business

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• Final Project- Step Two
•  
• Last week, you discussed a possible message to
  communicate in your final project. For this
  assignment, you will develop an outline that
  clarifies your message and expands upon it,
  filling in any gaps that either your classmates
  identified in the discussion forum, or you
  identified over the past week.

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• Typography in Business
•  
• Oftentimes, we cant avoid using words to
  communicate messages. And sometimes, were even
  limited with the visuals we can include. So, how
  can we make our messages as clear and
  aesthetically pleasing as possible? Incorporating
  typography can assist us in this

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• CGD 218 Week 2 DQ 2 Bauhaus Manifesto

• CGD 218 Week 3 Assignment Using Photographs from
  the Web

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• Bauhaus Manifesto
•  
• Your textbook describes design in light of the
  Bauhaus manifesto.
•  
• According to the Bauhaus Design History
  (http//designhistory.org/Bauhaus3.html), what
  was so new about the Bauhaus modern art school
  was its attempt to integrate the artist and the
  craftsman, to bridge the gap between art and
  industry. It goes on to explain that mass
  production was the god

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• Using Photographs from the Web
•  
• Today more than ever, photographs and other
  visual media are at our fingertips. Whether its
  through Google Images or Flickr, we have endless
  visual media available for us to use. Or, do we?

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• CGD 218 Week 3 DQ 1 Photography and Composition

• CGD 218 Week 3 DQ 2 Motion Pictures

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• Photography and Composition
•  
• When considering magazines like National
  Geographic, or social media like Pinterest, it
  becomes evident that photography plays an
  instrumental role in visual communication.
  However, creating an impactful photograph is not
  always easy.

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• Motion Pictures 
• Like photographs, motion pictures are a
  significant medium for visual communication. 
• Watch at least three of the documentary trailers,
  below 
• Documentary Trailers 
• Food, Inc. (Trailer) (http//www.imdb.com/title/tt
  1286537/) Inside Job (Trailer) (http//www.imdb.co
  m/title/tt1645089/) Marley (Trailer)
  (http//www.imdb.com/title/tt1183919/) Planet
  Earth (Trailer)

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• CGD 218 Week 3 Journal Visual Communication Today

• CGD 218 Week 4 Assignment Final Project - Step
  Three

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• Visual Communication Today
•  
• Visual communication is just about everywhere we
  look. Reflect on the visuals youve seen in your
  daily life over the past couple weeks, and the
  messages theyve communicated (e.g., TV
  commercials, billboards, magazine ads, web ads,
  websites, product packaging, photographs, etc.).

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• Final Project- Step Three
•  
• You should now have a strong outline for the
  message you plan to communicate in your final
  project, as well as a good idea of how you want
  to incorporate visuals. This week, locate at
  least five possible visuals that you might
  utilize for your final project (e.g.,
  photographs, drawings, video clips, screenshots,
  etc.), and add them to your existing project
  draft.

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• CGD 218 Week 4 DQ 1 Brand Identity

• CGD 218 Week 4 DQ 2 Advertising

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• Brand Identity
•  
• As stated in your textbook, branding is equated
  with everything from creative strategy to
  logotype design. It is said to exist through
  sophisticated color palettes, product packaging
  and service trademarks. Some marketers insist
  that branding is corporate image.

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• Advertising 
• The textbook explains that, although
  counterintuitive, advertising should not focus on
  the product or service being sold, but should
  rather focus on the needs and desires of its
  target market. It quotes Michael Newman (2003)
  stating 
• Dont tell me about your manure, tell me about
  my flowers

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• CGD 218 Week 5 Assignment Final Project Using
  Visuals to Communicate a Message

• CGD 218 Week 5 DQ 1 Social Media

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• Final Project Using Visuals to Communicate a
  Message
•  
• Assignment Instructions Visual media can have
  significant impact on how effectively a message
  is communicated. Appropriate and strategic
  visuals can inspire the audience, lend clarity to
  a message, and, in general, say things that words
  alone cannot.
•  

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• Social Media
•  
• Social media can have a significant impact on a
  companys success (both positive and negative).
  What are the pros of social media, and how do you
  think they can be harnessed to promote effective
  communication? What are the cons, and how do you
  think they can be avoided, to prevent a
  communication disaster? Identify one example that
  illustrates effective use of social media, and
  one example that illustrates ineffective use of
  social media.

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• CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
  in Business

• CGD 218 Week 5 Journal Packaging Visual
  Communication

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• Reflecting on Visual Literacy in Business
•  
• Review the concepts weve covered in the past few
  weeks of this course, and list five take-aways.
  Explain why the five take-aways are relevant to
  you. Then, describe at least one concept that is
  either still unclear to you, or one youd like to
  explore further.

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• Packaging Visual Communication
•  
• Over the past few weeks, youve worked to put
  together a communication piece through the use of
  visuals. Describe the steps you took to get to
  your finished communication product, and explain
  how these steps were helpful. Finally, describe
  how failing to put as much effort

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