A Quick Guide On Building Your Own Professional Brand

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A Quick Guide on Building Your Own Professional
Brand
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Most people on the Internet know Google. More
than half of the world is familiar with Facebook.
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Nearly the entire population knows Coca Cola.
Nike is a very recognizable brand even to people
from other parts of the globe.
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Google, Facebook, Coca Cola, and Nike all have
something in common they have firmly established
brands that makes for easy name recall.
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Whether youre looking for a job or setting up a
new company, building your own professional brand
is crucial in ensuring success in todays highly
competitive business environment.
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Have you noticed how brands like Google are
thrown around in conversations like regular words?
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Youve probably heard a couple of people saying,
Want to know something? Just Google it! Brands
like Google have permeated our psyche as
buzzwords and used as part of normal
communication.
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In the financial and business world, developing
your professional brand into a buzzword is a
marketing objective.
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The goal is to make your brand well-known like a
household name. Creating that buzz and making
your presence known is the key in making it big
in your chosen field of work, industry, or
profession.
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By making your professional brand become a
buzzword in conversations, you can increase its
marketability.
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You want to be in control of your reputation, of
your standing, of your professional brand.
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Why leave everything to chance? Your brand is all
about you, what you do, and what you want to
known for.
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Thus, you would want to create a professional
brand that exudes a positive image.
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When building your professional brand, you need
to set your mantra it is the heart and soul of
what you want people to perceive you for.
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It is the basic building block of your
professional brand. Think of your mantra as a
personal statement of who you are.
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Take Disney, for example they bring family fun
and entertainment.
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You also need to consider what appeal you are
bringing to your target audience.
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Do you want to be known for your efficiency or
effectiveness?
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Do you want to be perceived as a go-getter? Want
to be known as a trendsetter? These
perception-modifiers play a huge role in how you
are going to sell your professional brand.
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You also need to establish a definite description
of what youre offering it brings clarity to
your mantra.
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Using the Disney example, the company is selling
itself as a place for family-friendly fun and
entertainment, as well as creating films and
other products, which makes for wonderful
childhood memories.
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With description, you also need to come up with a
definite outline of your function and what youre
offering to your target audience.
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For individuals, you might want to define certain
traits that are directly related to your chosen
field.
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Are you a manager-type of person? Do you organize
projects?
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Are you a great connector of people? For
companies, function pertains to what goods or
services you are offering to the public.
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Now put the mantra, definition, and function
together that makes up your professional brand.
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To achieve the best possible results with your
professional branding project, you need the help
of the experts.
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For this reason, it is highly advisable that you
get in touch with a financial services recruiting
firm.
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Founded in 2000, Willis Consulting provides
valuable assistance to people and companies in
order for them to reach their business and career
objectives.
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The firm has highly experienced financial service
experts who are veterans in the industry.
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With their vast network, skill and resources, you
can count on them to help you achieve your goals
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Check out their website at www.willis-consulting.c
om
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Willis Consulting, Inc. Los Angeles Office
Corporate Headquarters 719 Yarmouth Road, Suite
203 Palos Verdes Estates, CA 90274 310-373-7400
PST Scottsdale Office 8970 E Raintree
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Office 244 5th Avenue, Suite 1855 New York NY
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