Success Case Study For specific health benefits Probiotic Yogurt & Discovery of lactic acid bacterial strains

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Report on specific health benefits Probiotic
Yogurt Discovery of lactic acid bacterial
strains
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Summary
Japan's yogurt market has been seeing steady
growth, at 6.82 CAGR between 2007 and 2015,
which is a higher rate than other major
categories in the dairy sector such as milk and
cheese. The growth has been supported by
increasing health issues among Japanese
consumers, and yogurt has been established in
Japan as a healthy food. In particular,
functional yogurt, featuring specific lactic acid
bacteria for specific health benefits, has seen
major developments in the category, contributing
to the sales growth.
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Key Findings
Meiji has been continually researching new
strains of lactobacilli. This has resulted in the
creation of three functional yogurts that claim
to deliver added health value. In 2014, this
product series had sales of JPY87.2bn (720m).
Japan's probiotic yogurt market has proven there
are unique ways to promote yogurt to meet
consumer needs. For example, types of lactic acid
bacteria can be used for consumers to identify
functionality, or can be used as consumer
selection criteria for yogurt.
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Synopsis
"Success Case Study Meiji's Probiotic Yogurt"
is part of This Report Consumer's Successes and
Failures research and explores the success of
Meiji's probiotic yogurt series in Japan. WHAT?
Understand the innovative features of Meiji's
probiotic yogurt products. WHY? Discover how
Meiji's probiotic yogurt series appeals to
Japanese consumers. TAKE-OUT Learn from
Meiji's success, and seek further opportunities
in probiotic yogurt.
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Reasons To Buy Reduce the risk of failure by
learning from brands/products that have
under-performed failed innovation can severely
impact profit and reputation. Understand the
relevant consumer trends and attitudes that drive
and support innovation success so you can tap
into what is really impacting the industry.
Gain a broader appreciation of the fast-moving
consumer goods industry by gaining insights from
both within and outside of your sector. Access
valuable strategic take-outs to help direct
future decision-making and inform new product
development.
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Table of Contents

• Executive Summary
• Global Packaged Yogurt Market Outlook
• Market Size - By Value
• Overall Packaged Yogurt Market
• Greek Packaged Yogurt Market
• Overall Drinkable Yogurt Market
• Market Size - By Volume
• Overall Packaged Yogurt Market
• Market Share

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of Contents, please visit Report on
specific health benefits Probiotic Yogurt
Discovery of lactic acid bacterial
strains Contact Us-Call India
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