Consumer and Market Insights: Wine Market in China - PowerPoint PPT Presentation

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Consumer and Market Insights: Wine Market in China

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Title: Consumer and Market Insights: Wine Market in China


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Consumer and Market Insights Wine Market in China
Market Reports On China
http//www.marketreportsonchina.com
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Summary
  • The Chinese Wine market is rapidly growing due to
    continued consumer demand for high-quality,
    affordable and complex wines. China is now an
    important wine producing nation however, very
    few brands export wine to other countries.
    Additionally, both domestic and foreign wine
    consumption is increasing, driven primarily by
    young adults, which will aid high growth rates
    for the forecast period.
  • Key Findings
  • China is the second largest wine consuming nation
    in the world and one of the top wine producers in
    terms of volume
  • Chinese consumers perceive wine to be a healthy
    alcoholic drink because it is seen as natural.
    This is especially true when compared to other
    alcoholic drinks such as beer, vodka, or Baijiu

Scope The report provides in-depth market
analysis, information and insights, including
? A detailed coverage of the travel and
tourism industry in China ? A comprehensive
analysis of the airlines market in China ?
Profile of the top airlines operating in China

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  • Most wine consumers in China are young adults
    this is driven by greater sophistication,
    increased disposable income, and heightened
    awareness of foreign cultures. Many young adults
    want to experience exotic and foreign products,
    such as wine, while older consumers prefer local
    and traditional alcoholic beverages
  • Synopsis
  • The Consumer and Market Insights Wine Market in
    China report identifies the key demographic
    groups driving consumption, and what motivates
    their consumption, combined with an in-depth
    study of the market and category dynamics, to
    identify key opportunities and how to target
    them. The report uses a unique method of
    quantifying consumer trends. It also highlights
    the degree that influence trends have on
    consumption and shows whether beliefs over what
    influences consumer behavior are accurate.


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What else does this report offer? Figures that
showcase the number of times consumers of
different age groups and gender consume Wine, as
well as identifying whether these demographic
groups "over" consume (i.e. they account for a
higher proportion of occasions than the
proportion of society they represent overall) A
study of market value and volumes from 2009-2019,
supplemented with category, brand, and packaging
analysis that shows the current state of the
market, and how it will develop over the next
five years

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The degree of influence that 20 key consumer
trends have on Wine consumption, with granular
analysis on the extent that the degree of
influence varies by gender, age, wealth, and
leisure Analysis of how consumer needs will
evolve in the short-to-medium term and
recommended actions on how to adapt to these
evolving needs International and Chinese-specific
product innovation examples targeting key
consumer needs compare your products against the
top performers

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Reasons To Buy Develop the best strategies in
product formulation, packaging, and consumer
targets through analysis of product examples and
unique, proprietary data. Find out what types of
products consumers are purchasing, why they are
consuming them, and what they will be looking for
in the next few years Know who the key consumer
groups are for your products thanks to our unique
consumer data, which has been developed from
extensive consumption surveys and consumer group
tracking, giving you an exclusive insight into
the Chinese Wine market

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Identify the best way to differentiate your
products from the competition. Quantify the
influence of 20 consumption motivations in the
Wine market for a deeper understanding of what is
driving the market and how to alter product
offerings accordingly Understand how your
category is going to change over the next five
years. Analysis of category, brand, and packaging
dynamics show which opportunities will emerge in
future and how to position your product range to
take advantage of them

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Table Of Content
  • Introduction
  • Classifications and definitions
  • Methodology
  • Market Overview
  • Macroeconomic indicators, Population and age
    structure, GDP and Consumer Price Index
  • Market value and volume for the Chinese Wine
    market
  • Historical and projected sales in the Chinese
    Wine market
  • Degree of trade up/down-trade in the Chinese Wine
    market


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To view the full Executive Summary and Table of
Contents, please visit Consumer and Market
Insights Wine Market in China Contact Us
Market Reports On ChinaContact No 91
2227810772, 27810773 Email id
info_at_marketreportsonchina.com Website
http//marketreportsonchina.com/
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