Descendant of Thieves

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Design Philosophy
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Design Philosophy.

• Design from the inside out
• Element of Surprise in everything
• Empathy. Intimate connection with the feeling of
  the customer. Truly understand their needs and
  their frustrations.
• Dont compromise. Make obscenely great product.
• Make them care!

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What makes each style different

• Look at each model and define what makes it
  different than any other model out there.
• Why is it better than our competitors.
• Why is it better than our last version of it.
• Then tell the customers why it is better
  (website, pocket cards, ect.)

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Element of Surprise

• In ALL aspects of the business
• -product design, hang tags, hidden pockets,
  hidden messages.
• -Marketing Give them the unexpected.
• -Unexpected Giveaways for online customers
• -Unexpected Giveaways to retail customers

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ANTI CONFORMIST Law of Averages

• -The law of averages. Figure what everyone else
  is doing and then do the opposite.
• -Using this, we have a better chance of success.
  Most brands look at what other brands are doing
  and copy them. This creates a closed circle with
  everyone doing the same thing.
• -Draw outside the lines.

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What makes us so f!ng Special?

• 1. Designed from the inside out.
• Our design process starts from the inside. Most
  ignore the interior and focus on façade. Clothes
  are like a house, passer byes see the outside of
  it but you live on the inside. Our design
  philosophy allows for the following
• Forces us to pay relentless attention to every
  millimeter of the product. Not only do we
  over-obsess on fit but also on the highly
  functional engineered details (w/ some patent
  pending). The architecture of your home has to
  functionally work... Ex A facet with no plumbing
  is like the sleeve button hole of a jacket that
  doesnt work. (Ill pause for those of you
  wearing jackets to check your plumbing)
• It allows for our Quiet details, which are more
  conspicuous and often found on the inside
  including Blazing yellow finished seams,
  concealed pockets and hidden messaging. They are
  designed to offer uniqueness that is also very
  understandable. (Investor Story here)

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VISIT
http//descendantofthieves.com/