Solving the Twitter Home Feed Noise Problem by Qweboo (1) - PowerPoint PPT Presentation

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Solving the Twitter Home Feed Noise Problem by Qweboo (1)

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How Do we solve the Twitter Home Feed Noise Problem? How can we interact with the right target audience & engage with the Tweets that we truly want to see? How can we create an easy way to tap into the gold mine of tweets stuck in the Twitter black Hole of your Home Timeline? – PowerPoint PPT presentation

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Title: Solving the Twitter Home Feed Noise Problem by Qweboo (1)


1
Solving the Twitter Home Feed Noise Problem by
Qweboo
  • Qweboo A better way to keep up to date with
    your interests on Twitter.

2
How Qweboo Works
  • How Do we solve the Twitter Home Feed Noise
    Problem? How can we interact with the right
    target audience engage with the Tweets that we
    truly want to see? How can we create an easy way
    to tap into the gold mine of tweets stuck in the
    Twitter black Hole of your Home Timeline?
  • When you login to Twitter and view your Timeline
    you cant go past the last 800 tweets. So for
    example, if you were to follow 500 accounts you
    basically cant see tweets in your Home Timeline
    that are over 5 hours old.

3
3 Hours for my Twitter account
What if I wanted to see tweets from the sources I
follow around the topic of sports since Ive been
busy and havent had a chance to View Twitter in
the last 2 days. You would literally have to go
to your Twitter search bar, click 3 times until
you find the people you follow filter and start
typing one hashtag or keyword at a time to see
different keyword feeds from your network
relating to your sports topic. You may search
basketball, then you search football, then
baseball, a phrase of keywords etc. A monotonous
way to track an interest topic. You may ask how
about Twitter lists? Ill soon show you how they
are part of the solution to the problem. What a
pain in it is to track an interest topic on
Twitter. You can use the popular Tweetbot app
which provides an easy way to search your
timeline but since you havent been active for
some time you will see time gaps of hours or even
days between searched tweets that were never
fetched by Tweetbot because you werent active on
the app so it couldnt make the necessary API
calls to fetch your timeline.
4
QWEBOO
TWEETBOT
5
Connect Qweboo to your Twitter account and it
will start analyzing the tweets from the people
you follow and will start to categorize them into
your interest feeds that update in real time in
conjunction with your Home Timeline. Qweboo works
similar to your email client on your smart phone
making offline api calls to fetch your Home
Timeline every hour and cache these tweets inside
Qweboo. Qweboo Live Pages are like your mini
community interest networks that allow you to
experience Twitter by interest in real time.
Qweboo will also start to categorize the people
tweeting to your Topical interest feeds into
their appropriate communities. Qweboo will then
create a Twitter list of the community of people
for each different Live Page topic you are
tracking and will also manage the list for you as
well.
6
Are you are familiar with Twitter clients such
as Hootsuite and Tweetdeck? Well Qweboo is
synonymous to them but instead of using columns
to track tweets by topic. We use Live Pages.
Unlike Columns, Live Pages act as your mini
interest networks. Just like your main Twitter
profile has a Home Feed. Live Pages have a unique
Home Feed (Discovery Feed) as well. They have
their own following/followers (Your interest
community) and they Track your engagements to the
page as activity notifications so you can later
engage with your target audience in a timely and
human like manner. The future Pro version of
Qweboo will allow you to humanely automate your
actions on your approved target prospects.
Imagine you follow 1000 people and 200 people are
tweeting about sports, 150 are tweeting about
politics, 300 are tweeting about entertainment
etc. Qweboo will identify them and place them
into their appropriate Community live pages.
7
Marrying Twitter Lists to Qweboo Live Pages
  • Creating maintaining Twitter lists to track
    tweets by interests is a tedious task. You see,
    lists are part of the equation to solving the
    Twitter Noise and engagement problem. When you
    create a Twitter list you are creating a network
    boundary to filter the tweets from this specific
    sub-network. But can we really call them interest
    lists? To a certain degree yes but in most cases
    they are not. If all I tweeted about was sports
    then all my tweets would be relevant to the
    sports list you placed me in but most Twitter
    users dont just tweet about 1 topic.I asked
    myself, how can I create an interest feed that
    would be uniquely relevant to me?
  • Well, it would have to be from the sources I
    trust and value (The people I Follow or put into
    a list) And the topic should also be relevant to
    my specific requirement on what makes the topic
    relevant to me. Just like Twitter lists allow you
    to define a network boundary, Qweboo Live Pages
    allow you to define a keyword boundary that makes
    the topic relevant to you. For example we can
    both be using the same Live Page to track the
    community topic tag sports inside our network.
    But you may follow different sports sources and
    you may like different sports than I do. So you
    would create a keyword/hashtag/ phrase boundary
    of related words inside the Discovery boundary of
    the Live Page feed that will make the topic
    relevant to you while I may have my own set of
    keyword/hashtags and phrases for the same topic
    that makes the topic relevant to me.Under this
    model for content consumption, the people
    tweeting to your Topics Discovery boundary
    becomes the community list within your interest
    network. If you think about it, the people you
    follow on Twitter is just your grand profile
    network list. All your mini social interest
    network lists are sub divisions of your larger
    network that youve listed (followed) over time.

8
Live pages have 2 modes content aggregation.
They have a Community Mode andDiscovery Mode
9
Qweboo analyzes your keyword boundary of your
topic and will suggest the most relevant users to
follow
10
Creating or editing Live PagesNote A Live Page
is defined by its community hashtag its
purpose for the topic. The purpose of the hashtag
community topic becomes important when you create
a unique hashtag where you want to create a
specific meaning or brand In our simple example
Sports is a general topic that does not need a
purpose
  • Lets take the image example above with community
    topic tag Sports. Simply put the word sports in
    the community field to define your Live Pages
    Community hashtag. The community hashtag is where
    you curate collect tweets to your _at_username
    feed for the topic. Its also where others who
    share the same Live Page (community hashtag
    topic) with you, curate and collect their tweets
    to their _at_username feed for their Live Page. The
    Qweboo feed for the community is the aggregate
    feed of all _at_username feed collections to the
    same hashtag topic. It creates a common ground
    for users to share relevant and valuable
    information to the community and its purpose.
    This is Important because Qweboo users can copy
    live pages from each other to save time help
    spread the interest community hashtag and its
    purpose.

11
A Topic on Twitter cannot just be a hashtag feed
alone because hashtags on Twitter are public and
can be interpreted in different ways by different
people. People in your network tag tweets with
all sorts of different hashtags that may relate
to the main topic you want to track. So thats
why its important to set a topical boundary to
aggregate all the relevant tweets that matter to
you. Thus helping you save time by not having to
browse single hashtags and related keyword feeds
independently on Twitter search. Your Live
Pages home discovery feed allows you to connect
and disconnect live tags from your discovery text
field write from the feed itself. You can fine
tune and adjust your discovery feed while you
browse in real time. For example, the picture
above with NHL tag on the side of the feed. If
you would have clicked that green on tag it
would now be connected to your discovery mode.
Vice Versa, disconnecting tags that are no longer
relevant to your discovery feed is just as easy.
12
Lets say you wanted to create a more specific
Live Page to track tweets from the sources you
follow for your favorite Basketball team. For me,
my Discovery word boundary for the LA Lakers may
look like this. gt Laker Live Tags The sky is
the limit on how you can track Twitter topics on
Qweboo. You are the creator and you decide how
general or specific Live Pages need to be to suit
your interest needs. LOGIN or SIGNUP WITH TWITTER
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