Did You Know These Factors Are Affecting Your Brand’s Online Presence?

1
Did You Know These Factors Are Affecting Your
Brands Online Presence?
2
Building an online reputation is an essential
aspect for online brands and retailers. For them
to maintain a powerful web presence, it is
important to be aware of factors that can affect
your brands online reputation. Selling online
is no childs play. Amidst a ton of operations to
manage and complex challenges and issues that
crop up along the path, building a strong brand
reputation and maintaining it remain two
inevitably significant aspects.
3
Your online reputation helps shape the decision
of your potential customers on whether they
should trust your brand, products and services.
And, if you arent already concerned about how
your brand looks online and what your prospects
and customers think about your brand, then you
might be losing your potential customers to your
very own competitors. While finding a
professional online reputation defender to manage
your web presence is certainly the best way out,
knowing the factors that are or can have a
negative impact on your online brand visibility
can help you help you a lot.
4
Their Reviews
What they think and say about you might be a
thing to just better ignore in general, but is a
matter of utmost importance in the ecommerce
world. Customers always have their views about
the products and services they buy, which they
express by reviewing the brand or store they
purchased from, online. These customer reviews
are highly considered by other consumers,
especially first time buyers, in order to make
sure theyre buying from a reliable brand or
retailer. The better your online reviews are, the
more valuable customers you acquire.
5
(No Transcript)
6
Your Response to Their Reviews
An inevitable truth about online reviews is that
they arent always pleasing. However, there are
certain ways to deal with those negative reviews
and restore your damaged online reputation. You
may not keep consumers from leaving negative
reviews about your brand/products/services, but
you can absolutely have your response take on
their reviews positively and retain your
customers. Whether negative or positive, paying
attention to reviews from your consumers and
tackling them with your thoughtful comebacks can
go a long way to reinforce your reputation.
7
Responding to Negative Reviews
Being proactive about not-so-pleasing reviews and
feedbacks will work wonders for your brand. Every
time you come across a negative feedback, try
connecting with the consumer directly and work
out the issue. You can go on to make up for the
unpleasant experience the consumer had availing
your services by showing your concern and
engagement. Provide a high level of service to
the unsatisfied consumer while persuading him to
rethink about your brand.
8
Responding to Positive Reviews
Although a good sign already, positive feedbacks
and reviews can be dealt with wisely to make the
most of the impression your brand and services
have left on your consumer. Interact with your
happy customers and acknowledge their kind
reviews by responding back to their posts and
comments concerning your brand or services on
social media. This will help you promote better
relationships and enhance your credibility.
9
Social Buzz
Apart from reviews and feedbacks, building an
online profile and maintaining it is a vital
aspect of online reputation management. By
creating a profile on varied social media
platforms, not only can you spread the word about
your brand and share with the audience your
recommendations, upcoming events and more, but
you can also keep track of your web presence by
enabling your customers to share their personal
reviews and feedbacks on the platform itself.
10
Your Active Presence
Building an online profile is only a step
forward. You need to maintain the profile and
social media pages you created in order to stay
connected with your customers. Being active on
social media will assist you on online branding
and marketing. This way you can better engage
with your customers and know whats happening
around your brand on the web.
11
Contact US
Address Suite 610/12 Century Circuit Baulkham
Hills , NSW 2153 Toll Free 1300 760 363 Email
info_at_reputationcircle.com.au Website
www.reputationcircle.com.au