Transferrable Ecommerce Marketing Strategies: From B2B to B2C

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Transferrable Ecommerce Marketing Strategies
From B2B to B2C
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• Many businesses are reluctant to use
  business-to-business (B2B) marketing strategies
  in their business-to-customer (B2C) marketing
  strategies. Theres an arbitrary law that states
  that business customers are vastly different from
  public/private customers. This is wrong.
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• Behind any type of customer, whether business or
  private, there is a person. All people,
  regardless of their social uniforms, follow much
  the same rules. To write off any similarities
  between B2B and B2C is a poor business decision
  and were going to show you why.

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• If youve failed to transfer strategies, youre
  missing a trick that could help to boost the
  profitability of your business. So, lets take a
  closer look.
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• Why Make the Change
• If you work in the business world, they you will
  understand how slow many businesses are to adopt
  new technologies. This means that for a long
  time, they miss niche, and growing, markets. Now
  is a fantastic time to initiate an ecommerce
  website design. So few big businesses have
  adopted this strategy that your business will
  stand out in its field.

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• What Are Some Transferrable Ecommerce Marketing
  Strategies?
•  Firstly, if you havent done so, you will need
  to invest in ecommerce website design. You need
  to set up shop before you can do anything else.
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• Top-rate search functions youve probably
  encountered many ecommerce sites that make it
  difficult to find products because their search
  functions simply arent up to standard.
•  Sometimes, it can feel as if they are
  purposefully redirecting your attention so that
  you purchase a greater number of products and
  services. Never do this.

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• Think about how you react when you reach such a
  site? If you're anything like us, you bounce
  straight off. Allow your customers to refine
  their searches according to their needs and not
  yours. For instance, some companies dont allow
  refinement by price. This is another factor that
  causes a high bounce rate.
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• If youre unsure what your customers want, then
  ask them using market research strategies.

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• Make it as easy as possible for the customer to
  checkout. If you create a checkout process that
  is too convoluted, this can result in a high
  abandonment rate. An example of a bad strategy is
  a business that does not allow removal of items
  in the shopping cart from the checkout screen.
  Instead, the customer has to go back the main
  site and uncheck the boxes manually. Again, this
  results in high abandonment rates. You need to
  simplify checkout. Use a single page if possible
  Allow customers to remove items allow them to
  make any changes to quantities and show the
  total price of all goods.
• Showcase your products and services by
  supplementing with additional content. When
  people buy products online, they tend to require
  more information than when buying in the real
  world. They cannot see the product, so its hard
  to assess their quality and appropriateness. Add
  things like videos, product descriptions, and
  reviews, to boost customers trust in your
  product.

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• Use adaptive design. People access the internet
  using a wide number of devices. You need to cater
  to the mobile, desktop, and tablet audience
  equally. This can mean making separate websites
  for each type of device. Always allow the
  customer to opt out of this delivery method. For
  example, with tablets, it is sometimes easier to
  see the desktop version than the mobile version.
  If you dont allow them access to the desktop
  version, they will leave.
•  If you would like further help and advice about
  your ecommerce marketing strategies, then please
  visit Neoteric uk

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Thank You Your Time
Thank you
Neotericuk
published by www.neotericuk.co.uk
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