MKT 441 Week 2 Individual Global Market Research Case Study Analysis

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MKT 441 Week 2 Individual Global Market Research
Case Study Analysis Read Case 3-2,
Sperry/MacLennan Architects and Planners,
located at the end of Chapter 3 in the text,
Marketing Research, by Aaker, Kumar, and Day.
Prepare a 1050 to 1400 word case study analysis
of the case. Be sure to address the following in
your analysis Describe the situation discussed
in the case.  Identify the key issues for the
organization in your selected case. Discuss
possible ways in which the organization can
address these issues. Based on your analysis of
the case, explain the value of market research in
the global community. To purchase this material
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