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1
A ZEN JOURNEY TO DATABASE MANAGEMENT

• Featuring

A Customer Success Story
2
TECHNOLOGY DRIVES THE SPEED OF BUSINESS

• The emergence of Big Data, the Internet of
  Things, and Hybrid cloud applications are
  providing businesses with the capability to
  perform faster, smarter, and more efficiently
  than ever. In order to harness that competitive
  edge, companies need a robust foundation to
  manage their data and run mission-critical
  applications.

Big Data
Internet of Things
Hybrid Cloud
World's data doubling every two years
28 billion IoT devices to be operational by 2020
50 of enterprises will use hybrid cloud by 2017
Faster
Smarter
Efficiently
Source IDC
3
THE EVOLUTION IN DATABASE MANAGEMENT

• To cope with the tremendous growth of new apps
  and unstructured data (especially in social
  media, gaming, and mobile), enterprises are
  changing their approach to database management.

of all digital information today is unstructured
data
90
Source IDC
4
THE EVOLUTION IN DATABASE MANAGEMENT

• Companies that generate vast amounts of data are
  now migrating to NoSQL databases as the preferred
  alternative to traditional relational databases,
  which lack the flexibility to handle massive
  amounts of unstructured data.

Unstructured data
NoSQL Database
5
WHITEPAGES A DATABASE CASE STUDY

• Whitepages is the leading source for contact
  information in North America, providing access to
  250 million personal identities for over 55
  million unique visitors a month. 

250 M
55 M
For their storage needs, Whitepages relied on
relational databases. As the company grew and
launched new applications (like Caller ID), they
were faced with the challenge of scaling their
database infrastructure while ensuring
availability.
6
WHITEPAGES KEY EVALUATION CRITERIA

• They needed a scalable solution that would
  provide

• Operational simplicity
• Ease of administration while scaling up or down
• Database robustness if a node crashed
• Allow for reading and writing data in the event
  of a hardware or network outage
• Capacity to expand without losing any uptime

7
AND THE WINNER IS BASHO RIAK KV!

• Whitepages evaluated a number of database
  solutions including Hbase, Postgres, Cassandra,
  and Basho Riak KV to meet growing data
  requirements.

Riak KV was the clear winner for
High availability
Scalability
Fault-tolerance
Operational simplicity
8
THE PERFECT SOLUTION

• Riak KV was extremely easy to set up, configure,
  and scale up. We ran benchmarks, which all met or
  exceeded our expectations. It delivered on its
  promise of resiliency against the loss of a node,
  so it was a perfect solution for us. Since
  deployment, Riak has been one of the most
  trouble-free solutions weve operated at
  Whitepages. It just works!

Devin Ben-Hur Senior Architect Whitepages
With Riak KV, Whitepages was able to increase
stability for its Caller ID app, achieve scaling
goals at minimal cost, and reduce operational
complexity.
9
WHY CUSTOMERS CHOOSE RIAK

• More and more companies are migrating to Riak for
  its scalability and fault tolerance the two
  leading IT challenges facing enterprises today.

Top Reasons Customers Select Riak
Reduce IT infrastructure costs
Support higher uptime SLAs
14
45
Simplicity of operations (fault tolerance, ease
of management, stability)
Meet performance and QoS SLAs
34
61
Multi-model approach with integration of
key/value, storage and search
Meet scalability requirements
75
27
Support business growth expectations
14
32
Other
Multiple-choice survey conducted by TechValidate.
Response percentages may not add up to 100.
10
BRINGING ZEN TO THE DELUGE OF DATA

• Basho specializes in solving critical data
  management challenges for enterprises, with
  products designed to ensure the resilience and
  performance of key business applications

Controls and simplifies distributed Big Data and
IoT applications provides integration with
Redis, Spark and Solr.
Distributed NoSQL database guarantees reads and
writes even in the event of hardware failures or
network partitions
Cloud storage software more cost-effective than
traditional storage compatible with Amazon S3
and OpenStack Swift for easy integration
11
FOR FAST-GROWING WEB BUSINESSES

• More than 30 percent of Fortune 50 companies use
  Basho to power their critical web, mobile and
  social applications, and their public and private
  cloud platforms.

With a payback period averaging 12-18 months, an
investment in Riak can truly be a Zen journey.
12
TAME BIG DATA

• To learn more about how Basho helped Whitepages
  meet their growing data requirements, please

CLICK HERE