Correct understanding of Search Engine Marketing

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Correct understanding of Search Engine Marketing

• The early development of the Internet, search
  engines only as a technology for the website to
  provide information retrieval services. With the
  rapid development of Internet, search engines and
  gradually find its own way of life - keyword
  advertising. Early on, tens of thousands of small
  and medium domestic use this way to make their
  products, services, information ranked in the
  major search engines search results in the
  forefront, and thus embarked on a journey of
  network marketing. And since it seems that the
  search engine keyword ads painted on the equal
  sign, in people's impression bears a deep
  imprint.
• As everyone knows, with the development of
  networks and search technology, today's search
  engine marketing and search keyword impression
  compared to buying has undergone a qualitative
  leap, the keyword is no longer purchase all of
  the search engine marketing. People's awareness
  of search engine marketing, has come to be
  completely changed in the time.
• Unique Information Bridge, the search engine for
  Internet users to promote a high degree of
  polymerization
• 1990, teachers and students of Computer Science
  of the University of Montreal developed Archie is
  considered the modern search engines
  "originator", they probably did not expect this
  invention will become one of the world's most
  widely used network applications.
• In the initial stage of network development,
  users rarely, on the one hand it needs for
  network information is not high, the other
  network information is relatively scarce, so
  people with limited information can quickly find
  the information you want.

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• With the rapid development of network technology,
  the rapid growth in the number of Internet users,
  the rapid expansion of network information,
  network information in the ocean in order to find
  the suitable information becomes more and more
  difficult, people began to use search engines to
  get information they need, But this time the
  search engine has not yet played a leading role
  type.
• Since then, the number of Internet users
  continues to grow, the network has become the
  people live, work an integral part of the network
  of information resources at this time unlimited
  time of scarce resources and conflicts between
  people has become increasingly prominent, search
  engine users quick access to information has
  become essential tool, the relationship with the
  network life more closely.
• As can be seen from three different stages of
  development, the search engine is the most core
  functions between the information and the
  audience to build a bridge. Because of this, the
  search engines can be a large number of Internet
  users rapid polymerization users.
• According to statistics, by the end of 2008,
  China's Web search requests to reach more than
  1500 billion times, the search engine users
  reached 244 million, ranking first in the world.
  Chinese search engine is expected in 2009 will
  exceed 300 million subscribers people.
• Not only that, on the basis of the massive
  coverage of Internet users among the search
  engine service providers also continue to expand
  product lines, such as Google in addition to web
  search, but also developed the pictures, MP3,
  video and other search channels, and posted it,
  you know, Wikipedia and other search community,
  further strengthened the search engine on the
  Internet user's aggregation efforts and use
  sticky. It is understood that Google MP3 daily
  flow reached 110 million, Google Post Bar daily
  flow is more than 150 million, becoming the
  world's largest Chinese communities.

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• High degree of polymerization of search engine
  users, it provides marketing services for
  enterprises laid a solid user base, and
  continuous innovation and development of search
  engines, but also to get rid of dependence on a
  single service model, to diversify marketing
  possible.
• Grasp the pulse of consumer demand, highlighting
  the charm of search engine marketing
• Emergence of the Internet has not only changed
  the way people communicate, but also the glorious
  page in the history of media, marketing people
  brought unlimited space and reverie. Today,
  however, when the only people standing in a
  particular point of view to re-examine brought
  online media marketing found that most online
  advertising and traditional advertising and no
  essential difference, or that the majority of
  online advertising is just an extension of
  traditional advertising, replacing only the
  spread carrier. Because for the audience, is
  still content to passively accept the spread, but
  you can choose from more than traditional media
  content, from the shackles of time and space
  only. But search engine marketing shift change
  this situation radically changed.
• In the Google search box, enter the page "laptops
  offer", the results show "search to the relevant
  pages 3,380,000 articles with a time of 0.001
  seconds." In a very short period of time, can be
  found through the search engine users need to
  spend a year ago or even decades to screening and
  screening of stuff. But search engines and not
  just provide search, more importantly, it brings
  a searcher's needs - produce deep from the heart,
  the true demand. And, compared to traditional
  online media, search engines are no longer impose
  the sort of good information to users, but users
  initiate their own initiative.

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• In this process, the search engine behavior based
  on data retrieval and browsing of user behavior
  analysis, the user can clear insight into what to
  do, what need, this is the charm of the search
  engines attractive, but also the marketing people
  dream.
• ISP Google to search engines, for example,
  covering nearly 300 million Internet users in the
  collection of the year more than 100 billion
  times the mass search on the basis of data
  analyzed by the study of these consumption data
  and details, it is possible for various
  industries, businesses The network marketing to
  provide a more scientific basis for decision
  making. For example, by searching for
  automotive-related data collation,
  classification, analysis and mining, Google users
  can be informed of the recent attention given
  stage of a model car and automotive consumer
  industry, insight into consumer intent, and dig
  out the next period Internet users over a period
  of automobile consumption trends.
• Search engine is extremely precise lock consumers
  and gathered their needs, so search engine
  marketing can do more precise and effective. For
  advertisers, once you start using this so
  effective, accurate consumer demand, most of the
  customers are no longer hard to use search engine
  marketing.
• As more and more advertisers, marketers demand
  more diverse, the search engine also developed a
  series of innovative marketing products, such as
  Google search engine marketing has grown from the
  initial comparison of a single service and
  presentation mode, to have a brand area, accurate
  advertising, contextual advertising and other
  rich integrated marketing model fast forward,
  while concerned about the marketing process of
  brand promotion and sales promotion, brand
  advertisers applications for search engine
  marketing offers more choices.

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• Consumers will always be a core element of
  marketing, and search engine highly polymerized
  consumers, consumer behavior, consumer trends
  insight ...... now firmly grasp the "core
  element" of the pulse. Internet in the direction
  of continuous development and updating, network
  marketing is also in a more accurate, humane
  development, initiated by the consumer to believe
  "active marketing" will allow the search engine
  marketing play a more powerful influence.
• GOOGLE content ranking factors
• As the most technologically leading Google search
  engine one, included in the site of a set of
  scientific review and ranking mechanism for
  review of web content more so, so SEO speaking,
  if we can understand that Google thinks some good
  content knowledge, will SEO optimization work of
  great help. Here the share of foreign SEO found
  in this area
• 1, Unique content
• Original content. Has a lot of original content
  will greatly promote your website ranking.
• 2, Frequency of content change
• Frequently updated content. Search engines love
  frequently updated website. The best practice is
  to regularly add new content, do some small
  updates will not have much effect only on
  existing content.

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• 3, Keywords font size
• Keyword text size. When a page keyword font used
  in the text larger than the other, it will make
  them more prominent, so that they will become
  even more important when compared with other
  text. Use heading tags (,, etc.) also have the
  same effect, because they are usually more than
  ordinary text font size larger.
• 4, Keywords formatting
• Keyword format. Bold and italics are another
  important text and paragraphs emphasize methods.
  But you want a reasonable use bold, italic and
  large font size of the text, this may have the
  opposite effect.
• 5, Age of document
• File age. The new file (or files can be
  frequently updated) more popular.
• 6, File size
• File size. Search engines usually do not like
  very large files. You can put a large file into 3
  small files this way to get better rankings.
• 7, Content separation
• Contents separately. Some sites will be different
  according to the user's IP or a different type of
  browser display different content, from a
  marketing point of view to do this is good, but
  SEO is not good, let the spider confused, not
  knowing what is actually in the end content.

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• 8, Poor coding and design
• Clumsy code and design. Search engines claim that
  they do not like to have bad code and design
  websites, although there are few sites will
  clutter the picture without being ugly or code
  included, but if a website design and code is
  really bad, it might be crawling spider There is
  also difficult, so from that point on, poor code
  and design will greatly harm your site's ranking.
  
• 9, Illegal Content
• Illegal content. Without allowing others to use
  someone else's copyrighted content or content
  contains some illegal content, make your website
  search engine removed.
• 10, Invisible text
• Not visible text. This is a black hat technique.
  Because this is for search engines rather than
  visitors designed for text, the search engines
  will undoubtedly be punished.
• 11, Cloaking
• Camouflage. Camouflage is another immoral
  technology that will make the spider to see the
  contents of the (highly optimized) and visitors
  to see the content are completely different.
• 12, Doorway pages
• Doorway pages. Specifically for search spiders to
  create a page, but the site's visitors without
  much value, which is the doorway pages.
• 13, Duplicate content
• Duplicate content. If many pages your site's
  content is the same, which not only will not make
  your site look bigger, there may have been
  removed from the search engine penalties.
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