How Product Packaging Affects Buying Decisions

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How Product Packaging Affects Buying Decisions

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| Packaging plays such an important role in whether or not consumers choose an item – it is often the most important form of marketing a company has. Good packaging instinctively builds trust between customer and product, and helps shape a company’s positive brand identity. – PowerPoint PPT presentation

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Title: How Product Packaging Affects Buying Decisions


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  • No matter the product, packaging serves a much
    more important role than simply storing a product
    safely before it is purchased. A products
    packaging represents the product itself, what the
    company that makes it thinks about itself, its
    products and its customers, and many other
    important things that affect whether or not a
    product is embraced by its audience, or is one of
    the two-thirds of products that sits on a shelf
    without ever really being noticed.1

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  • When making buying decisions, consumers spend
    between 10 and 20 seconds selecting the product
    that they are going to purchase.1 That short
    window is often all it takes for a customer to
    choose one product over another, and to then
    stick with that product out of familiarity for
    years to come. When decisions get made that
    quickly, packaging has a lot to do with whether a
    product gets purchased.

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  • Given that most customers take so little time to
    determine whether or not theyre going to buy a
    product, packaging is more than just a first
    impression. It is often the only impression that
    a product will make on its intended customer
    base. And since more than 70 of purchase
    decisions are made at the shelf, whether or not a
    products packaging inspires customers to buy is
    often the difference between success and failure.2

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  • Since packaging is largely responsible for
    whether or not a product gets sold, and has such
    a short time to do it, product packagings first
    job has to be selling the product thats inside
    it. That means that packaging has to not only
    tell the customer from the shelf what the product
    does but also has to convince the customer that
    it is the best choice out of all the other
    similar products around it.

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  • One of the easiest ways to build up consumer
    trust in an item is to associate it with a
    trustworthy brand identity. Product packaging can
    make or break a companys brand image. If their
    packaging is sloppy, poorly put together, or
    unappealing, then customers wont trust that
    companys brand. But if a companys packaging is
    attractive, communicates what products do and how
    well they do it, and creates a brand image that
    consumers feel they can trust, it can be that
    companys most effective advertising campaign.

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  • Packagings color, shape, and overall design can
    communicate a lot of ideas and emotions. For
    example, black is associated with power, control,
    and expensiveness, while green is associated with
    harmony, happiness, and eco-friendly properties.
    Similarly, a large, square box communicates
    something much different than a small, circular
    container.

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  • Because the shape, color, and size of its
    packaging can say so much about a product, its
    important that companies in different industries
    have access to a wide variety of packaging
    options. From a full selection of packaging
    materials, colors, font choices, etc., companies
    can choose the exact right packaging for each of
    their products.

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  • The Yebo Group produces a wide variety of custom
    boxes and other packaging material, and can
    provide the perfect packaging solutions for
    industries including
  • Food
  • Cosmetics
  • Medical supplies
  • Retail items
  • And many more!

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  • The Yebo Group is the manufacturer of custom
    boxes, displays, and other packaging materials
    for every industry. Browse our selection of boxes
    and more at www.customboxesandpackaging.com.

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  1. http//www.thedieline.com/blog/2009/7/1/youve-got-
    20-seconds-or-less-to-live.html
  2. http//www.academia.edu/7863976/Effect_of_Product_
    Packaging_in_Consumer_Buying_Decision

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Summary
  • Packaging plays such an important role in whether
    or not consumers choose an item it is often the
    most important form of marketing a company has.
    Good packaging instinctively builds trust between
    customer and product, and helps shape a companys
    positive brand identity.
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