SEOFIED -Search Engine Optimization & Social Media Optimization

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Search Engine Optimization
Dinesh Kumar Das Project Manager at
SEOFIED Email dinesh_at_seoinfotechsolution.com Ph-
9124419800 Skype dasdinesh
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SEARCHENGINEOPTIMIZATION Remember the line from
Field of Dreams, build it and they will come?
Well, it may work for a baseball field in Iowa,
but it doesnt work for companies looking to
generate business online. A great website wont
do your business any good unless people know it
exists. One of the best ways to drive
traffic is to have your company website
appear at or near the top of search engine
results for searches related to your products or
services. There are a number of ways to
improve your rankings on search engines.
One of the most effective is to optimize your
site for easy evaluation by search engine crawl
bots. What follows is a broad overview of search
engine optimization (SEO), and how you can build
your website to drive more conversions for your
business.
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SEARCHENGINEOPTIMIZATIONESSENTIALS
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What is Search Engine Optimization(SEO)?
The job of search engines is to provideusers with
the mostrelevant and helpful results when they
search for specificterms. To do this, each
search engine has created its own unique
algorithm to give users what they feel are the
most relevant results to a query. SEO refers to
the process of increasing the visibility of
specific web pages in organic search engine
results for chosen queries. Organic refers to
the rankingsassigned to web pages for each query
by search engines using their ranking algorithms.
The methodology used in the SEO process is
based on knowledge of those ranking algorithms
and how to best influence them. Ad Ad
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HOW DO SEARCH ENGINES RANK ON Google.?
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How Does One improve his Rank On Google
strive to
Search engine programmers provide
the most relevant and
query- to any
satisfying results they can supply given
search phrase.
That way, more users will want to use their
search engine, and more users means more
advertising dollars. Millions of dollars are
invested into making the ranking algorithms more
helpful to users. The constant research and
updates result in continual changes to the
weight given to each individual factor that
determines overall rankings.
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A number of core ranking factors remain constant,
however

• Content on a web page must be related to a
  search query. That means that the text on a page
  must appear to satisfy a given query. It is not
  enough that a web page simply repeats or
  stuffs the same keyword into a page as much
  as possible. Not only does
• a phrase need to appear on a page, but it must
  re-appear consistently
• throughout an html document and be surrounded by r
  elated keywords in a natural way. Todays
  search engines can detect and
• penalize unnatural uses of language thanks
  to the sheer amount of data they have
  access to. (Google has indexed over a trillion
  URLs.
• Other related websites must re-affirm that the
  content on a web page is related to a given
  query. Just like votes of confidence, each link
  from a related website to a web page tells search
  engines that whatever is on that page must be
  related and therefore should rank for a
  particular phrase.
• To determine the value of each link to a page, in
  relation to what effect it will have on ranking,
  the two factors to keep in mind are the
  relevance and authority of the linking website.

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SEARCHENGINEOPTIMIZATIONESSENTIALS
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Relevance is determined by how much the website
linking to a web page is related to a topic,
while authority is based on a variety of factors
such as the number of links the linking website
has to it, how old the domain is, and
what type of domain name extension the
url of the website has. 4) Authority of the
website is based on a number of factors.
Obviously, the search enginesdont weight
all links equally. Google, for example,
gives a significant amount of weight
to governmental sites (.gov), educational
sites (.edu) and to major media sites (a
link from The New York Times, e.g., carries
significant weight).
5) Links to the web page must describe what
is on that page. Search engines place a lot
of value on what is called anchor text. That is
the text that is hyperlinked to another web
page. The words that are hyperlinked are
judged as descriptive of the content on the web
page being linked to. A clear example of this
is the Adobe Reader web page. Although the words
Click Here do not appear on the page, it does
rank for that very search term on Google.com.
That is because there are many websites which
have a link to the page using the words, click
here (to download Acrobat Reader).
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THE SEO PROCESS
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Keyword Research
?Relevance to what extent does the keyword
relate to my website?
?Search Volume how much is the phrase searched?
At the heart of SEO is
selecting the keywords that your
targeted audience is most likely to be
using. The criteria for deciding what
keywords to target are the following
?ROI Considerthat anykeyword or phrase may take
months or years to rank on page 1 of search
results for your industry. What is the potential
revenue from the keywords to be targeted and how
much will it cost to rank for those phrases?
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WEBSITEOPTIMIZATION
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Websites need to be optimized to rank better in
search engines for any specific
search phrases that are actively being ta
rgeted. The factors that contribute to website
optimization are the following Page elements
like title tags and usage of HTML code such as H1
tags. H1 tags are a specific type of tag in
HTML markup language that defines the
largest headers on a page. Search engine
algorithms give this type of tag slightly
more weight than most other types of HTML tags.
Usage of exact matches of targeted keyword
phrases in content on web pages. For example, if
you want to optimize for car repair, dont
just include the words car and repair
throughout your copy, but make sure that
the complete phrase car repair is present.
Including related. . Link juice is a
combination of factors resulting in a certain
amount of value being attributed to a given page
on a website. Each page has a certain
amount of link juice, which is divided up between
all the pages that the page links to. This
continues on every subsequent page, on
every web page of a website. If a website
has a lot of links to its homepage and none to
its subpages, as is the case with many websites,
it is very important to channel link juice
from the homepage to key subpages
through internal linking.
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LINK BUILDING
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One of the most is link building.

• The key to link

building original content.
is creating and quality This means

• providing information that is highly useful to
• your target audience and is presented in a clear
  and entertaining way.
• If you do not have the
  in-house expertise to create this kind of
  content, it is strongly recommended that you find
  acopywriter with the ability to do so.
• Use social media to highlight your
  quality content so other websites that are
  relevant to your own discover and link to
  your website.
• Make sure you have schema markups on as much
  content as possible. Doing this will make your
  posts more visible
• in Googles SERP (search engine results
• page) by adding things like images,
  videos, or ratings to your search result.

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AN SEO GLOSSARY
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• As you begin the process of optimizing your site,
  you will be hearing a lot of SEO jargon.
• Here are together a few simple definitions of
  terms that will invariably come up
• during the process.
• SERP The

search page, results query into
results where from a inputted a search
engine appear.
Page Rank

• Ranking For every search there is an order
  that websites are listed. Your ranking is
  your position in this list for a particular
  search phrase.

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• Organic Refers to search engine results
  that are produced by a ranking
  algorithm as opposed to paid advertising.

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• Ranking Algorithm
• Aprogram which determines where
• to rank each website for a particular search
  query.
• Anchor Text Words which are
• hyperlinked to another web page.

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Steps for SEO Competitive Analysis Research
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For One of the most important activities
for any SEO process is the initial
competitive analysis. How do keyword research and
competitive analysis go hand in hand? Here are
some steps we can do to analyze your SEO
competition so that we can beat your competitor.

• COMPETITIVE ANALYSIS -
• After commencing work over your website we
  start by determining your top 15 competitor
  websites ( We will send that list for your review
  and ask you to changes if we select the wrong
  ones ) who are actually performing best in search
  engine and nearby your area. We then actively
  monitor their key data with a birds eye view
  including
• All Back links - We will download all the back
  links for your competitors one by one and create
  back links for your website. (Whichever is
  possible). For paid listings we make them
  separate list so you can go over and analyze and
  then decide to pay for them or not.
• Works plan We will use paid tools like ahref ,
  open site explorer to download all the back links
  pointing to their website and start analyzing the
  nature of the link whether they are free or paid
  links .
• Marketing Mix
• Online Sales Strategy
• Website Maintenance Strategy
• Online Marketing budget

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IN CONCLUSION
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Your business website depends on a steady flow of
traffic that is constantly growing. SEOFIED -
How We Can Help Your Business

• SEOFIEDs experienced and knowledgeable SEO
  Specialist, Project managers are equipped to help
  you with a wide variety of business
• problems, issues, and challenges. We provide
  one-on-one assistance to help and workout how to
  beat your competition in both short and long run
  with our below unique strategy.
• SEOFIED is a team of 56 talented
  consultants and online marketers. Starting
  in 2009, SEOFIED began offering search
  engine optimization services. The company
  expanded internationally in 2010 by serving
  various USA clients and making partnership
  with 2-3 other designing and SEO company.
• While offering services to the general
  public, SEOFIED continues to consult with
  corporate clients, agencies and small
  businesses. The company combines many years
  of experience in search engine optimization and
  internet marketing among its consultants to
  provide clients with tangible results.
  SEOFIEDs staff has skills and proven
  records in all areas of search engine
  optimization including keyword targeting,
  competitor research, on-site optimization,
  and link building and Website Designing and its
  development.
• We are a India based SEO and website development
  company specializing in
• Website Design
• Development
• Ecommerce
• SEO SMO Management
• Traffic Building
• Bad Link Removal for better Ranking

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Contact Us
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For more on search engine optimization and how to
bring more qualified traffic to your website,
visit our website today www.seofied.com If you
have any questions about SEO or search engine
marketing in general, do not Hesitate to give USA
call 13106264717.
Dinesh Kumar Das Project Manager at
SEOFIED Email dinesh_at_seoinfotechsolution.com Ph-
9124419800 Skype dasdinesh http//www.seofied.c
om/contact-us.php