Top 5 Trends Successful SEO in 2015

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Top 5 Trends Successful SEO in 2015

• Created By Aarif Habeeb
• Digital Marketing Strategist

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Below are 5 of the top trends in the SEO industry 

• 1. Semantic search hits a high point.
• 2. Mobile SEO
• 3. link building will focus more on brand
  mentions.
• 4. ROI metrics gt keyword rankings.
• 5. SEO will now include more video.

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Semantic search

• Semantic search seeks to improve search accuracy
  by understanding searcher intent and the
  contextual meaning of terms as they appear in the
  searchable data space, whether on the Web or
  within a closed system, to generate more relevant
  results.
• Semantic search is a way that Google is trying to
  interpret the meaning of search queries as
  opposed to just looking at keywords. 

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Mobile SEO

• On April 21, Google is set to roll out a mobile
  algorithm change that is said to affect more
  people than any Panda or Penguin update weve
  seen. 
• Mobile SEO. Let's make sure your site shows up in
  search results. In these sections, learn to
  configure your site for multiple devices.

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link building will focus more on brand mentions.

• This also means that building authoritative
  relationships will become more important. Its
  all about quality over quantity of links this
  year. link building will focus more on brand
  mentions. Welcome to the New Era of Branded Links
  Striking just the right balance between creating
  results for today while building sustainability
  for tomorrow.

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ROI metrics gt keyword rankings.

• 2015 is going to put a big focus on adjusting
  your analytics to focus on ROI as opposed to just
  rankings. 

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SEO will now include more video

• This includes infographics, polls and surveys,
  videos, interviews, etc. According to
  FunnelScience, landing pages with video lead to
  800 more conversion, web videos for SEO to make
  the viewer desire to do something by the time
  their finished watching the video

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