Briefing - The importance in the world of Design

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• Briefing - The importance in the world of Design

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Briefing - The importance in the world of Design

• Being a working process that gathers vital
  information for the web design and development of
  the project, the briefing for development work in
  the IT sector has some special features.

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Briefing - The importance in the world of Design

• In addition to the usual guidelines(manual of
  graphic standards, parts of the list to be
  created, defining the associated image,
  objections and mandatory color and styles), it
  should translate into everyday language jargon so
  typical IT take into account a certain
  conservatism associated with the engineers
  (developers are fantastic products but pass them
  by image is another matter ...).

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Briefing - The importance in the world of Design

• The responsibility to forward the client's
  message is usually the account managers. However,
  the fact that they are intermediaries between the
  client and the designer often complicates the
  process. That is, the designer already receives
  the client's message through the voice of account
  that, even unintentionally, made ??their own
  interpretations and possible distortions, making
  it difficult to think of designer to the
  customer's head.

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Briefing - The importance in the world of Design

• For all this, the briefing written by or the
  customer should always be the kickoff for any
  job. From it is that decisions will be taken to
  the next steps of the project. And if done right,
  it reduces drastically the exchange of e-mails,
  wear not meet expectations and the time spent in
  the successful implementation of the project.

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Briefing - The importance in the world of Design

• Sometimes the client has the solution that judges
  ideal in your head and while it does not run that
  way, the project has no end. But if the client is
  hiring professionals should expect to have the
  best solution for your "problem" and not one that
  serves to please you. Part of the job of account
  manager to "sell" the solution, even if different
  from the idealized him, professionally and based
  on facts.

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Briefing - The importance in the world of Design

• The definition of requirements briefingWe left
  a few essentials for building a consistent
  briefing, hoping to avoid the so-called rework
  (the constant coming and going of files and
  proposals)

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Briefing - The importance in the world of Design

1. Who the customer is, what it does, what value
   offers to the market?
2. How is positioned in the market you are
   targeting, what your product / service, what its
   purpose is, what is your approach?
3. Already holds or held Marketing and Communication
   actions? What is your brand (and this is
   important to follow strictly the identity
   manual), website and profile on social networks?

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Briefing - The importance in the world of Design

• 4) What is the purpose of the project? Ie
  understand why the customer wants or needs to
  carry out this project. The problem, or, if you
  will, the "pain" that the customer wants to deal
  with, have to be quickly perceived and
  understood.
• 5) Detailing technical aspects of the project,
  such as shapes, colors, fonts, and below the line.

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Briefing - The importance in the world of Design

• As with everything, the ingredients may change,
  but not the essence. The briefing makes the more
  solid, grounded and coherent proposal,
  dramatically increasing the chances of "WOW"
  customer, and the customer's customer (because
  after all it is to him that we address).Is
  there better satisfaction to see our work on the
  ground with all the positive results around?

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Briefing - The importance in the world of Design

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