ABOUT PPC

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PPC
PAY PER CLICK
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INDEXING
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WHAT IS PPC ?
the PPC stands for Pay per Click it is an
Internet Marketing Strategy that is used for
online advertisements. As Paid search is commonly
referred to pay per click (PPC) advertising
because the most common form referred to pay per
click is that we have to only pay when someone
clicks on our ad regardless if a sale is made or
not.
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HOW IT WORKS ?
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Competitor Research

• Go beyond a Google search
• Do some reporting
• Tap the social network
• Ask your customers
• Attend a conference
• Check in with your suppliers
• Hire your competition
• And watch who they're hiring

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keyword Research

• Google Trends
• Google Insights for Search
• Google Contextual Tool
• Microsoft Ad Intelligence
• Facebook and LinkedIn

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Develop Campaign Structure

• Business Goals
• Target Audience
• Keyword Research
• Campaign Structure
• Ad Copy
• Landing Page Development
• Campaign Settings
• Statistical Analysis
• Refinement
• Bid Management

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Create adverts to test

• The headline
• The body text
• The link
• The keywords the ad displays for
• What Are You Testing For?
• Track and Analyze Your Results
• Best Practices

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Landing Page Development

1. Care about SEO
2. Text headlines
3. Setting expectations
4. Pure optimized HTML
5. Provide a valuable resource for links
6. Reduced PPC costs

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Conversion Tracking

• Track Unique Instead of All Conversions
• Separate Call Conversion Actions
• Track Calls from Landing Pages
• Exclude Previous Converters via RLSA

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Monitor Results

• Test Data
• Conversions
• Smell what is selling
• Impressions and Clicks
• Run re-marketing campaigns
• Never Ignore Negative keywords
• Optimize your campaign settings

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CONTACT US AT-
www.vertexplus.com VertexPlus Softwares Pvt. Ltd.
B-19, 10-B Scheme, GopalPura Road, Jaipur
Rajasthan-302018(INDIA) Contact us 91 141
6622222 91 141-6622202
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