Your Unhappy Customers Are Your Greatest Source Of Learning

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Your Unhappy Customers Are Your Greatest Source
Of Learning By Todd Ramsey
Your most unhappy customers are your greatest
source of learning. - Bill Gates
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Your Unhappy Customers Are Your Greatest Source
Of Learning
Often we, as sales people and leaders, shy away
from conversations that are sometimes difficult.
We avoid calling back the angry customer or see
the time we spend on an after sale issue as
wasting valuable time.
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Your Unhappy Customers Are Your Greatest Source
Of Learning
Why do they call you? Because you have the
closest connection to them. You persuaded them
that your product/service met their needs. You
have the greatest potential to learn from this
situation and carry the message back to your
organization or to modify your approach for the
next sale. 
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Your Unhappy Customers Are Your Greatest Source
Of Learning
Selling to a current client is easier than
selling to a new client. The reality is that once
you have a customer in your portfolio selling to
them again is far easier than expending effort to
capture a brand new client. Yet in order to get
the second sale, we need the client to feel that
we care about them and their issues that we
want to help them in solving their business
problem.
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Your Unhappy Customers Are Your Greatest Source
Of Learning
Every interaction with a client represents an
opportunity to learn whether that is learning
about their needs for the first sale or the
hidden needs that often come out post contract
and during implementation. But that covers when
the salesperson should get engaged. How should
the Leader be reacting and treating this
situation?
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Using The Internet For New Product Pricing
Strategies
This source of learning can change your entire
approach to that account and result in a long,
prosperous relationship for all parties.
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Share your PASSION and KNOWLEDGE with world.
Get published on Start-Up Entrepreneurs Blog
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