Cachebox – Introduction ISPs 0.2

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CACHEBOXPerformance caching, outstanding value
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Introduction to CACHEBOX

• Agenda
• Your issues benefits of a web cache server
• Solution CACHEBOX
• About ApplianSys
• Next steps

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What you are about to hear

• You need CACHEBOX if.
• Your internet bandwidth is full, and/or expensive
• Your users wait too long to download web pages
• You want to monitor web usage
• ISPs can benefit from CACHEBOX
• In their own internal networks
• In different POPs
• Sold to their (business) customers

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What you are about to hear

• CACHEBOX is the best value solution
• A dedicated web cache appliance
• Higher performance / than alternatives
• Easier for you to deploy and manage
• ApplianSys is a vendor you can trust
• Tuning cache appliances for over 10 years
• A market leader in UK schools since 2002
• Expanded to ISPs and enterprise in 90 countries

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BENEFIT Saving bandwidth, saving money

• CACHEBOX saves you bandwidth
• Simple cacheable HTTP traffic, save c.10-20
• With caching extensions (video, updates), save
  15-30
• If extra bandwidth is expensive or not available
• CACHEBOX is the answer, with quick payback

INDUSTRY ANALYST VIEW Internet video traffic,
including downloads and streaming media, is
expected to increase rapidly from 20 of total
U.S. consumer Internet traffic in 2008 to more
than 50 in 2013. In Asia/Pacific (excluding
Japan), broadband subscriber will grow from
nearly 130 million in 2009 to more than 190
million in 2013.... ..... One such solution is a
tried-and-true Web 1.0 technique Web
caching. from IDC, March 2010.
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BENEFIT Web faster for users

• CACHEBOX can transform your user experience
• If your bandwidth is full, users have to wait a
  long time
• Even if Web is a small part of your total network
  traffic, delays could mean your users are very
  unhappy
• Caching can dramatically improve page load time
• Extra benefit where users particularly access
  same material, such as.
• Schools
• Corporate intranets / web applications

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BENEFIT Monitoring web usage

• CACHEBOX can record every web request
• With this raw data and reporting tools, you have
  a basis for monitoring and controlling web
  traffic
• You also have a data record to comply with
  legislation on data retention

1273491704.536 29 192.168.1.198 TCP_MISS/200
1659 GET http//www.google.co.uk/favicon.ico -
NONE/- image/x-icon 1273491738.338 0
192.168.1.182 TCP_HIT/200 1659 GET
http//www.google.co.uk/favicon.ico - NONE/-
image/x-icon
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CACHEBOX is a dedicated web cache appliance
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Advanced caching features give you performance
caching at sensible prices


HARDWARE
SOFTWARE
ARE
Server Management
ApplianceLayers
Operating System
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Appliance hardware and software give ease of use,
security and reliability - saving you time and
money

HARDWARE
Cache Extensions
SOFTWARE
ARE
Video Cache
Web Cache Engine
Update Cache
Pre-loader
Authentication
Application Layer
Reporting
Server Management
ApplianceLayers
Operating System
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Lets look in more detail.
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HARDWAREDesigned for reliability, security and
performance

HARDWARE
SOFTWARE
ARE

• Software and settings on CompactFlash
• More reliable than hard disk
• Dedicated disks for cache data faster
• Swap to other box in case of failure
• Solid state disks on some models
• Faster
• More reliable
• Models with separate disks to optimise video
  caching

Server Management
ApplianceLayers
Operating System
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APPLIANCE SOFTWAREFor secure, easy deployment
and use of device


HARDWARE
SOFTWARE
ARE

• Secure Web GUI makes admin easy
• Linux operating system optimised for appliance
• Stripped down, small footprint
• More secure, loads faster
• Updates taken care of
• Server management
• Easy configuration, with less chance of error
• Useable without specialist training
• SNMP for network management tool integration

Server Management
ApplianceLayers
Operating System
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APPLICATION SOFTWAREEngineered caching
performance and manageability


HARDWARE
SOFTWARE
ARE
Server Management
ApplianceLayers
Operating System
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APPLICATION SOFTWAREEngineered caching
performance and manageability

• CONVENTIONAL WEB CACHING
• Cache engine tuned for performance
• Can be used in several modes
• Transparent or explicit
• IP spoofing keeps client IP addresses
• WCCP support allows clustering and high
  availability with Cisco switches
• Advanced scripting for power users

HARDWARE
Cache Extensions
SOFTWARE
ARE
Video Cache
Update Cache
Web Cache Engine
Pre-loader
Authentication
Application Layer
Reporting
Server Management
ApplianceLayers
Operating System
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APPLICATION SOFTWAREEngineered caching
performance and manageability

• CACHING EXTRA CONTENT
• Extra features allow total bandwidth saving of
  20-35
• Video cache allows previously uncacheable traffic
  to be cached
• You can also cache software updates
• Pre-caching allows you to fetch content in
  advance particularly useful where a lot of known
  data is to be accessed by multiple users

HARDWARE
Cache Extensions
SOFTWARE
ARE
Video Cache
Web Cache Engine
Update Cache
Pre-loader
Authentication
Application Layer
Reporting
Server Management
ApplianceLayers
Operating System
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS
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APPLICATION SOFTWAREEngineered caching
performance and manageability


HARDWARE

• MANAGEABILITY AND CONTROL
• Reporting for monitoring and control
• Detailed activity logs
• Comprehensive graphical reporting and alerts
• Central management console (CMC) appliance for
  easy administration if large number of caches
  deployed

Cache Extensions
Cache Extensions
SOFTWARE
ARE
Video Cache
Web Cache Engine
Update Cache
Pre-loader
Authentication
Authentication
Application Layer
Reporting
Reporting
Server Management
ApplianceLayers
Operating System
YOUR ISSUES CACHEBOX APPLIANSYS NEXT STEPS
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Models for different requirements

• CACHEBOX050/100 Series

     
     
     
     
  CACHEBOX050 Series CACHEBOX100 Series
  050 100
Performance (HTTP RPS) 200 200
Mbps 30 30
Cache Storage HDD HDD
RAM 2 GB 2 GB
Ethernet (NICs) 1x1Gbps 2x1Gbps
Flash Storage 1 x OS data 1 x OS, 1 x data
Typical max concurrent users 20-100 20-100
OS ApplianSys' own Linux distribution ApplianSys' own Linux distribution
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Models for different requirements

• CACHEBOX200/300 Series

         
         
         
         
  CACHEBOX200 Series CACHEBOX200 Series CACHEBOX200 Series CACHEBOX300 Series
  210 210 230 310
Performance (HTTP RPS) 700 700 1900 3600
Mbps 100 100 250 500
Cache Storage HDD HDD 1x1TB HDD 2x60GB SSD 1x2TB HDD 2x240GB SSD
RAM Processor 4 GB, i5 4 GB, i5 8 GB, i5 16 GB, Xeon
Ethernet (NICs) 2x1Gbps 2x1Gbps 2x1Gbps 2x1Gbps
Flash Storage 1 x OS, 1 x data 1 x OS, 1 x data 1 x OS, 1 x data 1 x OS, 1 x data
Typical max concurrent users 2,000 2,000 5,000 10,000
OS ApplianSys' own Linux distribution ApplianSys' own Linux distribution ApplianSys' own Linux distribution ApplianSys' own Linux distribution
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ApplianSys leading cache vendor over 10 years

• 2000-05 built large share in UK schools
• Then expanded to 90 countries, all sectors

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ApplianSys appliance specialists

• Other appliance families
• VOIPBOX family for VOIP acceleration also
  addresses bandwidth issues
• DNSBOX Established worldwide in DNS/IPAM
• Mission make network managers lives easier
• By delivering network solutions in appliance form
• By constantly looking to build better appliances
  easier to use, more secure, more reliable
• Company founded by network manager from major
  enterprise

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ApplianSys customer base to give you confidence

• Corporate / govt

• ISPs

• Education

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ApplianSys customer testimonials
Theres a significant improvement in the
reliability and quality of our service. Were
also advertising our caching capability to
potential customers. Its helping us stand out
in the market place and win more business. I
chose CACHEBOX from ApplianSys because the
company has a strong focus on web caching
solutions...Quite simply, the CACHEBOX is the
ideal solution for ISPs operating where internet
bandwidth is in short supply or very expensive.
Teledata ICT, Ghana

• Our customer is extremely satisfied with the
  performance enhancement. They pay us 3,075
  monthly for bandwidth and will remain on this
  bandwidth for a very long time to come because
  there will be no need to upgrade, courtesy of
  CACHEBOX. They will be saving in the region of
  24,000 per annum. They are so happy they have
  now recommended us to another two of their
  branches that is why we just ordered five more
  boxes. Swifttalk, Nigeria

The CACHEBOX has been online for two weeks but,
even in that short space of time, the difference
has been dramatic. It was an Oh my god moment
from the first day. ApplianSys was the best
provider for a small ISP like ourselves they
offered usability, a tailored solution and an
open-source based system. The extra bandwidth
helps keep us connected with the rest of the
world. Esplanade Wireless, USA
"With the ApplianSys solution we make significant
savings on our internet access, it's almost a
third of what we were paying previously. For a
region our size that's a saving of 35,000 per
year...but the main benefit is the improvement in
delivery workstation performance in the
classroom is now spectacular. It all leads to a
much better perception of the quality of service
we're delivering to our customers." Leeds
Learning Network, UK
Since installing CACHEBOX weve seen tremendous
benefits...We regularly get hit rates of 40 and
with large object caching picking up the web
videos, weve been adding a lot more subscribers
to our network. Karib Cable Kelcom, St Vincent
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ISP Case Study Karib Cable

• Challenge
• Very expensive wholesale broadband costs
• Internet video taking up a lot of bandwidth
• Not enough performance from Squid
• Solution
• 2x CACHEBOX230, 1 x CACHEBOX210 in network core
• New caching extension for large files (eg. web
  video)
• Result
• Significant bandwidth saving 30
• Added more subscribers to existing connection

MORE DETAIL INTERNET SERVICE PROVIDER DEPLOYMENT
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What you have heard

• Web caching can solve your web traffic and
  bandwidth issues and save you money quickly
• CACHEBOX is the best value solution
• Higher performance /
• Rapid payback, compelling business case to your
  FD
• Appliance makes it easy
• ApplianSys has a track record you can trust

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Would you like more detail?

• Different ways to deploy
• Caching video
• Caching software updates
• Choosing the right model

ISP deployment End presentation
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CACHEbox can be deployed in different ways

• Browsers are configured to make requests via
  CACHEBOX

FORWARD

• Accelerating general web traffic for users
  accessing the Internet

or

• Network or routing is modified so that traffic
  flows via CACHEBOX
• Users unaware of cache

or
or
REVERSE

• Accelerating requests from Internet / network to
  one or more web servers

MORE DETAIL DEPLOYMENT METHODS
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Lets look at these options in more detail.
FORWARD
or
or
or
REVERSE
MORE DETAIL DEPLOYMENT METHODS
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Forward Transparent - with WCCP / routing

• Existing router or switch redirects HTTP traffic
  to CACHEBOX
• Client browsers do not need configuring
• Best option for ISP use
• CACHEBOX can make requests using the clients IP
• Multiple CACHEBOXes can be clustered together

MORE DETAIL DEPLOYMENT METHODS
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Lets look at these options in more detail.
FORWARD
or
or
or
REVERSE
MORE DETAIL DEPLOYMENT METHODS
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Forward Transparent - gateway mode

• Clients or network devices use CACHEBOX as their
  default gateway
• CACHEBOX caches HTTP traffic, passing rest
  through
• Recommended only in small networks, as it
  introduces a single point of failure

MORE DETAIL DEPLOYMENT METHODS
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Lets look at these options in more detail.
FORWARD
or
or
or
REVERSE
MORE DETAIL DEPLOYMENT METHODS
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Forward explicit deployment

• Browsers are configured to send HTTP traffic via
  CACHEBOX, by
• Changing settings in Internet Options on each PC
• Using PAC files to let browsers detect settings
• Using Active Directory to push settings to each
  Windows PC
• Not suitable for ISP environments

MORE DETAIL DEPLOYMENT METHODS
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Lets look at these options in more detail.
FORWARD
or
or
or
REVERSE
MORE DETAIL DEPLOYMENT METHODS
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Reverse caches deployed in front of web servers

• Commonly used to
• Offload static content from dynamic sites
• Accelerate content from web servers on slow
  Internet links (such as those hosted at company
  HQ), placing CACHEBOX in a datacenter
• Move content closer to users, creating a CDN

MORE DETAIL DEPLOYMENT METHODS
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Most video-sharing sites use Flash or MPEG files
served over HTTP which normally can not be cached

• PROBLEM
• They serve the same files from multiple servers
  with different URLs
• So files from each URL get cached, filling up
  storage and not saving bandwidth
• The rules for determining the URLs of different
  servers are often changed by content providers

• SOLUTION
• CACHEBOX identifies video files and caches a
  single copy from the first URL it is requested
  from
• It then serves the cached file, whatever URL is
  next requested
• ApplianSys monitors content provider URLs and
  updates CACHEBOX software automatically when the
  rules change

MORE DETAIL CACHING VIDEO
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Operating Systems, Antivirus and software
packages use HTTP to download updates

• PROBLEM
• These update downloads can not normally be cached
• Traditional caches are only effective if a whole
  file is requested
• If part of a file (a range request) is
  requested it will be served but not cached

• SOLUTION
• CACHEBOX is smarter. When a range request is
  served, the entire file is downloaded in parallel
• Future requests can be served from cache

MORE DETAIL CACHING SOFTWARE UPDATES
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Choosing The Right Model

• CACHEBOX has no licence limits based on number of
  users
• The only limit on each model is the number of
  HTTP requests per second (RPS) the hardware can
  support
• Performance is not measured in throughput 1 user
  on a 10MBit ADSL line will generate less traffic
  than 1000 users on a 5MBit satellite connection
• Published RPS figures are measured in a test
  environment using benchmark software. Real life
  performance will vary dependent on
• Type of traffic network setup
• Other factors, such as Denial of Service attacks

MORE DETAIL CHOOSING THE RIGHT MODEL OF CACHEBOX
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Choosing The Right Model
CACHEBOX050 CACHEBOX100 CACHEBOX200 Series CACHEBOX200 Series CACHEBOX200 Series
CACHEBOX050 CACHEBOX100 210 220 230
Requests / sec 400 400 1300 2500 2500
Usage Education/SME/Branch Education/SME/Branch Office Network Core/ISP Network Core/ISP Network Core/ISP
Disk Type HDD HDD HDD SSD HDD SSD
Form Factor Compact Shallow 1U rack mount 1U rack mount 1U rack mount 1U rack mount
Ethernet 1 x10/100 Mb/s LAN port (4x 10/100/1000 optional) 2 x10/100 Mb/s LAN port (4x 10/100/1000 optional) 2 x10/100/1000 Mb/s LAN port 2 x10/100/1000 Mb/s LAN port 2 x10/100/1000 Mb/s LAN port

• CACHEBOX050/100 are entry-level devices for lower
  loads
• CACHEBOX230 is ideal for top performance with
  large object storage optimised for video content
• CACHEBOX220 is ideal top performance where there
  is less video content or software update
  downloading
• CACHEBOX210 offers good value at mid-performance
  levels

MORE DETAIL CHOOSING THE RIGHT MODEL OF CACHEBOX
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CACHEBOX is popular with ISPs the benefits of
performance caching at sensible prices are obvious

• Save money
• More customers on a fixed bandwidth, or
• Save metered bandwidth
• Easy to deploy appliance

MORE DETAIL INTERNET SERVICE PROVIDER DEPLOYMENT
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The right models deliver performance caching at
sensible prices for ISPs of different sizes

• CACHEBOX230 and CACHEBOX220 - first cache
  appliances to use Solid State Drives (SSD), for
  speed and reliability
• Can be clustered to handle a very heavy caching
  workload
• Depending on type of traffic, supports gt10,000
  users per appliance
• Other vendors only offer this performance with
  bigger, expensive devices
• CACHEBOX230 also stores up to 1 Terabyte (TB) of
  larger files - like internet video - from Google,
  YouTube and similar sites
• CACHEBOX210 is perfect for small ISPs, with
  excellent performance at a low price point

MORE DETAIL INTERNET SERVICE PROVIDER DEPLOYMENT
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The right models deliver performance caching at
sensible prices for ISPs of different sizes

• CACHEBOX100 is a 1U rack-mount appliance suited
  to very small ISPs
• CACHEBOX050 has the same features and performance
  as the 100 but in a mini-appliance device
• You can use it alone or with 200 series models
  deployed further upstream.
• Some ISPs sell low-end models to business
  customers so that they can get more from their
  bandwidth

MORE DETAIL INTERNET SERVICE PROVIDER DEPLOYMENT
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ISP Case Study Karib Cable

• Challenge
• Very expensive wholesale broadband costs
• Internet video taking up a lot of bandwidth
• Not enough performance from Squid
• Solution
• 2x CACHEBOX230, 1 x CACHEBOX210 in network core
• New caching extension for large files (eg. web
  video)
• Result
• Significant bandwidth saving 30
• Added more subscribers to existing connection

MORE DETAIL INTERNET SERVICE PROVIDER DEPLOYMENT
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NEXT STEPS

• Confirm your need / benefits ?
• Confirm CACHEBOX is a good fit ?
• Choose right solution ?
• ??
• ??